For­ever Liv­ing ex­pands with Dhs7.5m in­vest­ment

The Gulf Today - Business - - UAE -

DUBAI: For­ever Liv­ing Prod­ucts In­ter­na­tional, the largest grower, man­u­fac­turer and dis­trib­u­tor of Aloe Vera prod­ucts in the world, con­tin­ues to in­fuse large cap­i­tal in­vest­ments into the Mid­dle East as part of its ex­pan­sion bid to se­cure a stronger and more solid mar­ket foothold in the re­gional nu­traceu­ti­cals sec­tor. In line with its ag­gres­sive ex­pan­sion ap­proach, the com­pany in­jected Dhs7.5 mil­lion in the UAE this year alone to build its new prod­uct cen­tres af­ter mak­ing the coun­try the main head­quar­ters of its key re­gional op­er­a­tions.

The UAE and other ma­jor mar­kets in the Mid­dle East have been pro­vid­ing For­ever Liv­ing with ex­po­nen­tial growth op­por­tu­ni­ties. Dur­ing the irst half of 2018, the com­pany wit­nessed sub­stan­tial rev­enue in­crease from its op­er­a­tions in the UAE, the King­dom of Saudi Ara­bia and Oman. The jump was posted af­ter the com­pany’s Global Rally event in the coun­try at­tended by Sheikh Hamdan Bin Mo­hammed Bin Rashid Al Mak­toum, Crown Prince of Dubai. In 2017, For­ever Liv­ing ex­pe­ri­enced a whop­ping 109 per cent sales growth in KSA, fol­lowed by Kuwait (57 per cent); Jor­dan (50 per cent); UAE (49 per cent); and Oman (42 per cent).

Fur­ther­more, Mid­dle Eastern states led by the UAE ranked 8th in terms of global inan­cial per­for­mance among 160 coun­tries where For­ever Liv­ing cur­rently op­er­ates in. Ja­pan landed irst in the top 10 coun­tries where the com­pany recorded the high­est sales, with France and In­dia tak­ing the sec­ond and third places, re­spec­tively. South Africa, Ger­many, the United King­dom, Italy, Scan­di­navia, and Malaysia com­pleted the list.

Khaled Khay­ati, Coun­try Man­ager & Di­rec­tor of Op­er­a­tions for For­ever Liv­ing Prod­ucts Mid­dle East said: “For­ever Liv­ing Prod­ucts Mid­dle East has been climb­ing yearon-year since its irst trad­ing in 1999. In 2017 alone, it achieved a 57 per cent sales growth as of July of that year.”

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.