Forever Living expands with Dhs7.5m investment
DUBAI: Forever Living Products International, the largest grower, manufacturer and distributor of Aloe Vera products in the world, continues to infuse large capital investments into the Middle East as part of its expansion bid to secure a stronger and more solid market foothold in the regional nutraceuticals sector. In line with its aggressive expansion approach, the company injected Dhs7.5 million in the UAE this year alone to build its new product centres after making the country the main headquarters of its key regional operations.
The UAE and other major markets in the Middle East have been providing Forever Living with exponential growth opportunities. During the irst half of 2018, the company witnessed substantial revenue increase from its operations in the UAE, the Kingdom of Saudi Arabia and Oman. The jump was posted after the company’s Global Rally event in the country attended by Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai. In 2017, Forever Living experienced a whopping 109 per cent sales growth in KSA, followed by Kuwait (57 per cent); Jordan (50 per cent); UAE (49 per cent); and Oman (42 per cent).
Furthermore, Middle Eastern states led by the UAE ranked 8th in terms of global inancial performance among 160 countries where Forever Living currently operates in. Japan landed irst in the top 10 countries where the company recorded the highest sales, with France and India taking the second and third places, respectively. South Africa, Germany, the United Kingdom, Italy, Scandinavia, and Malaysia completed the list.
Khaled Khayati, Country Manager & Director of Operations for Forever Living Products Middle East said: “Forever Living Products Middle East has been climbing yearon-year since its irst trading in 1999. In 2017 alone, it achieved a 57 per cent sales growth as of July of that year.”