DO YOU LOVE ME? THE SONG OF SUMMER 2018?
WHAT MADE DRAKE’S SONG IN MY FEELINGS
Lend ye ears! Spotify hath made a proclamation, and it is thus: Drake has hereby been duly crowned, as his song In My Feelings hath been adorned with that sought-after but elusive “song of the summer” title.
Such an absurdly arbitrary designation surely deserves the Queen’s English, until you take a closer look. The streaming service’s criterion for awarding the superlative is astoundingly narrow. It simply goes to the song that was streamed the most between June 1 and Aug.20. Drake’s Drakeiest song, which begins with his Drake-iest line (“Kiki, do you love me?”), racked up 393 million streams in that short 81-day span — so it got the label.
There are several factors that likely contributed to those streams that have nothing to do with the quality of In My Feelings. Nicki Minaj pointed as much out in her epic rant following the slightly disappointing performance of her album Queen, when she tweeted that “Spotify put Drake’s face on every playlist.”
She’s not wrong.
In a irst for Spotify, Drake’s music was so heavily promoted on the streaming service that, as Billboard noted: “His image was even used on playlists that did not feature his music — ‘Best of British,’ ‘Massive Dance Hits’ and ‘Happy Pop Hits’ among them.” The promotion proved a double-edged sword. He shattered streaming records with his album Scorpion, but Spotify was reportedly inundated with angry Drake-disliking patrons demanding refunds.
But what made this song, in particular, so popular? Its aforementioned Drakeiness — from its emoromantic lyrics to its New Orleans bounceinspired beat — certainly wormed its way into a few ears. But it truly took off when the chorus was transformed into a popular meme. Comedian Shiggy posted a video of himself dancing to the