DO YOU LOVE ME? THE SONG OF SUM­MER 2018?

WHAT MADE DRAKE’S SONG IN MY FEEL­INGS

The Gulf Today - Panorama - - MUSIC - By Travis M. An­drews

Lend ye ears! Spo­tify hath made a procla­ma­tion, and it is thus: Drake has hereby been duly crowned, as his song In My Feel­ings hath been adorned with that sought-af­ter but elu­sive “song of the sum­mer” ti­tle.

Such an ab­surdly ar­bi­trary des­ig­na­tion surely de­serves the Queen’s English, un­til you take a closer look. The stream­ing ser­vice’s cri­te­rion for award­ing the su­perla­tive is as­tound­ingly nar­row. It sim­ply goes to the song that was streamed the most be­tween June 1 and Aug.20. Drake’s Drakeiest song, which be­gins with his Drake-iest line (“Kiki, do you love me?”), racked up 393 mil­lion streams in that short 81-day span — so it got the la­bel.

There are sev­eral fac­tors that likely con­trib­uted to those streams that have noth­ing to do with the qual­ity of In My Feel­ings. Nicki Minaj pointed as much out in her epic rant fol­low­ing the slightly dis­ap­point­ing per­for­mance of her al­bum Queen, when she tweeted that “Spo­tify put Drake’s face on ev­ery playlist.”

She’s not wrong.

In a irst for Spo­tify, Drake’s mu­sic was so heav­ily pro­moted on the stream­ing ser­vice that, as Bill­board noted: “His im­age was even used on playlists that did not fea­ture his mu­sic — ‘Best of Bri­tish,’ ‘Mas­sive Dance Hits’ and ‘Happy Pop Hits’ among them.” The pro­mo­tion proved a dou­ble-edged sword. He shat­tered stream­ing records with his al­bum Scor­pion, but Spo­tify was re­port­edly in­un­dated with an­gry Drake-dis­lik­ing pa­trons de­mand­ing re­funds.

But what made this song, in par­tic­u­lar, so pop­u­lar? Its afore­men­tioned Drakei­ness — from its emoro­man­tic lyrics to its New Or­leans boun­cein­spired beat — cer­tainly wormed its way into a few ears. But it truly took off when the cho­rus was trans­formed into a pop­u­lar meme. Co­me­dian Shiggy posted a video of him­self danc­ing to the

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