Value with class
Xiaomi launches POCOPHONE F1, Mi A2 and Mi A2 Lite in UAE
The global technology leader Xiaomi and its official distributor Task FZCO launched the new sub-brand POCOPHONE F1 and expanded its Android One squad by introducing Mi A2 and Mi A2 Lite. In line with its mission ‘Innovation for Everyone’, the price has been kept affordable while keeping the product design premium, to beneit more people with the latest advancement in smartphone technology.
Xiaomi unveiled the series of new smart phones on Sept.26, at Al Nojoom Ballroom, Shangri-La Hotel, Sheikh Zayed Road, Dubai.
While addressing the media at the launch of the new phones, Regional Director Middle East and Asia Wang YuanYuan said: “It’s my pleasure to have this press meeting with all of you, I would like to share that Xiaomi is the fastest growing product in the world market.
“The product is being used in more than 70 countries, where India is the biggest market for Xiaomi.
If you compare other competitors with Xiaomi, I can assure you that Xiaomi is the best in technology as well as the fact that it reaches consumers at a very affordable price.”
POCOPHONE F1 is the ultimate device for power users, who can enjoy gaming at high frame rates and use intensive applications without worrying about slowdowns resulting from overheating. It features a 4000mAh battery that can sustain 8 hours of non-stop gaming. POCOPHONE F1 features the lagship Qualcomm Snapdragon 845 platform, the industry-leading LiquidCool Technology cooling system, up to 6GB RAM and 128GB storage. Its technology enables it to deliver sustained peak performance for extended period. It comes with AI dual camera and 20MP front camera that churns out gorgeous images.
POCOPHONE F1 has two versions: 6GB+64GB for Dhs1249 and 6GB+128GB for Dhs1349.
Mi A2 and Mi A2 Lite are the
best Android One phones capable of creating ‘Picture Perfect Photos’. Carrying on the Android One tradition, both Mi A2 and Mi A2 Lite have pure Android 8.1 out of the box. It’s great for both gaming and daily usage. Both offer the best Android experience with the latest Google software innovations such as smarter batteries that last longer by adjusting to user habits. Supported by Google Assistant and Google Lens, the system makes it easy for users to ind answers and get things done on-the-go. Both phones can update to Android P in the future.
The Mi A2 is a photography powerhouse by sporting a 12MP + 20MP rear AI dual camera and a 20MP front camera. It is driven by Qualcomm® Snapdragon 660 SoC with the powerful Qualcomm Artificial Intelligence Engine (AIE). The 20MP front sensor features Super Pixel technology that greatly improves the sensor ’s light sensitivity, enabling users to capture clearer and brighter images, as well as better videos,
in low-light conditions. The front sensor also offers handy effects such as AI Portrait, AI Beautify 4.0 and HDR, as well as a 4500K front Selie-light, allowing users to take better selies than ever before. More importantly, Mi A2 receives Project Treble support from Google, meaning the phone can have faster and easier system updates than other Android devices. Mi A2 has two versions: 4GB+64GB for Dhs919 and 6GB+128GB for Dhs1079.
The slightly smaller Mi A2 Lite is the irst Android One device to feature a unique 19:9 display. It offers great value too, packaging a 12MP + 5MP rear AI dual camera and a 4,000mAh large battery that will easily last for 7.5 hour of continuous gaming and 16.5 hours of non-stop video streaming. It has a 5MP front camera that also supports AI Portrait Mode, giving you that bokeh effect even without a second lens. Both the front and back cameras support AI Beautify and HDR.
Mi A2 Lite comes in two
versions: 3GB+32GB for Dhs619 and 4GB+64GB for Dhs749.
Mi Band 3, is the latest iteration of its wildly popular wearable, globally. It is packed with exciting features, including a large OLED touchscreen display, improved alerts and 50m water resistance. For the irst time in the Mi Band series, Mi Band 3 users will be able to swim with it, thanks to the 5 ATM water resistance. With a 0.78-inch OLED display, Mi Band 3 can now display content of messages, in addition to basic data such as time, date and steps taken. It features a sleek, minimalist unibody design, itting perfectly into users’ lifestyles.
Mi Band 3 is priced at Dhs129. Mi Laser Projector 150” comes with a minimalistic design that blends effortlessly into any decor and homes.
All the products are available at Mi stores, mi-mena.com, Etisalat, Noon, Jollychic and Carrefour.
Anand Haridas (left), Wang Yuan and Ravi Matthew