NE·TIGER COL­LEC­TION

NE·TIGER COL­LEC­TION SHOW­CASED AT THE CHINA FASH­ION WEEK IN BEI­JING PUT THE SPOT­LIGHT ON ART AND DE­SIGN

The Gulf Today - Time Out - - CONTENTS FOCUS -

The NE·TIGER col­lec­tion dur­ing the China Fash­ion Week in Bei­jing was show­cased on Oc­to­ber 25, en­list­ing as one of the most colour­ful and grace­ful of shows held dur­ing the week. The fash­ion week held twice ever year is marked on the fash­ion cal­en­dar with dates high­lighted for fans of the fash­ion world to fol­low. The shows never fail to im­press and top fash­ion houses vie with each other to cap­ture the in­dus­try’s lu­cra­tive mar­ket share. Not only are the styles a blend of modern and tra­di­tional pat­terns, the ine fab­rics em­bel­lished with in­tri­cate art­work makes the col­lec­tion on show a truly show of artis­tic splen­dour. Bright reds, yel­lows, blues and greens — jewel tones on the colour card — were seen on the ramp where mod­els showed the silken dresses to an ap­pre­cia­tive au­di­ence. Full-length dresses, hand painted or printed in tra­di­tional lowery de­signs, un­der­lined the spec­tac­u­lar col­lec­tion this sea­son.

NE·TIGER, the top fash­ion and lux­ury brand of China, was founded in 1982. As the in­her­i­tor of Chi­nese cloth­ing cul­ture and her­itage, the brand al­ways ad­heres to the de­sign phi­los­o­phy of “In­te­grate An­tiq­uity to the Present, Con­verge Chi­nese and Western”, and com­mits to the re­vival of the Chi­nese lux­ury cul­ture and the emer­gence of Chi­nese lux­ury brand.

Orig­i­nated from the de­sign and pro­duc­tion of fur col­lec­tions, NE·TIGER quickly es­tab­lished its lead­er­ship po­si­tion in China’s fur in­dus­try. In the past 30 years, it has in­tro­duced evening dress, western wed­ding dress, Chi­nese-style wed­ding dress and its Haute Cou­ture, Huafu.

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