Mil­len­ni­als to have strong pres­ence in IGCF 2018


SHAR­JAH: The In­ter­na­tional Govern­ment Com­mu­ni­ca­tion Centre (IGCC) has an­nounced ‘The Fu­ture of Govern­ment Com­mu­ni­ca­tion in the Age of Dig­i­tal Com­mu­nity’ as its main theme for the sev­enth edi­tion of the In­ter­na­tional Govern­ment Com­mu­ni­ca­tion Fo­rum (IGCF).

Or­gan­ised by the Shar­jah Govern­ment Me­dia Bu­reau (SGMB), IGCF 2018 is sched­uled to take place from Mar.28-29 at Expo Centre Shar­jah. The TOPIC RELECTS THE IGCF COM­MIT­MENT TO keep pace with the lat­est com­mu­ni­ca­tion tech­nolo­gies and prac­tices.

‘Dig­i­tal Mil­len­nium ... To Where?’ will be the slo­gan for IGCF 2018, and a tes­ta­ment to its com­mu­ni­ca­tion ini­tia­tives in pre­sent­ing the tran­si­tion of govern­ment com­mu­ni­ca­tion prac­tices from con­ven­tional to a more so­phis­ti­cated and in­te­grated frame­work. Due to the dig­i­tal­i­sa­tion of con­tent, connectivity and ser­vices across var­i­ous plat­forms such as ap­pli­ca­tions and so­cial me­dia plat­forms, the slo­gan will em­bark on iden­ti­fy­ing and ad­dress­ing the core com­pe­ten­cies and chal­lenges of the fu­ture.

The IGCF, which was launched in 2012 to trans­late the goals and di­rec­tives of His High­ness Dr Sheikh Sul­tan Bin Mo­hammed Al Qasimi, Supreme Coun­cil Mem­ber and Ruler of Shar­jah, aims to har­ness technology to de­velop govern­ment com­mu­ni­ca­tion in Shar­jah, the UAE and the wider re­gion in order to build a bet­ter fu­ture for com­mu­ni­ties across the world.

The Shar­jah Fo­rum is set to fo­cus on four main themes: the Fourth In­dus­trial Rev­o­lu­tion and its im­pact on var­i­ous as­pects of life; the so­cial net­work­ing rev­o­lu­tion and its as­so­ci­ated chal­lenges to govern­ment com­mu­ni­ca­tion; new govern­ment ap­proaches that have been able to adapt to the re­quire­ments of the dig­i­tal world; and the new dig­i­tal gen­er­a­tions that will form the ma­jor­ity of the world’s work­force by 2020.

An­nounc­ing the IGCF 2018 agenda, Sheikh Sul­tan Bin Ahmed Al Qasimi, Chair­man of Shar­jah Me­dia Coun­cil, said, “The IGCF aims to strengthen the Emi­rate’s pres­ence and stature on the me­dia land­scape by play­ing AN INLUENTIAL ROLE IN DE­VEL­OP­ING Com­mu­ni­ca­tion strate­gies and prac­tices. This will con­trib­ute to serv­ing Emi­rati cit­i­zens and res­i­dents, achiev­ing an op­ti­mal com­mu­ni­ca­tion ecosys­tem be­tween gov­ern­ments and so­ci­ety.”

He pointed out that the IGCF as­pires to build a so­phis­ti­cated new govern­ment com­mu­ni­ca­tion in­fra­struc­ture based on the prin­ci­ples of part­ner­ship and co­op­er­a­tion.

Sheikh Sul­tan Bin Ahmed Al Qasimi said the mil­len­ni­als and post­mil­len­ni­als, also known as Gen­er­a­tion Z, who were born in the dig­i­tal era and with the emer­gence of smart­phones, would have a strong pres­ence at this year’s Fo­rum.

“We want to lis­ten to their opin­ions and hear their ideas on the de­vel­op­ment of govern­ment com­mu­ni­ca­tion, es­pe­cially con­sid­er­ing that this gen­er­a­tion de­pends so much on the speed of com­mu­ni­ca­tion and trans­parency in work,” he added.

Aside from panel dis­cus­sions and open di­a­logue high­light­ing lead­ing ex­pe­ri­ences in govern­ment com­mu­ni­ca­tion, the sev­enth edi­tion of the Shar­jah Fo­rum will fea­ture a num­ber of train­ing work­shops de­signed to de­velop tech­ni­cal knowl­edge, skills and ex­per­tise.

The Fo­rum will also pro­vide univer­sity stu­dents with a deeper in­sight into the best com­mu­ni­ca­tion prac­tices, which will help them if they con­sider govern­ment com­mu­ni­ca­tion as a ca­reer in the fu­ture, in ad­di­tion to of­fer­ing wider par­tic­i­pa­tion for peo­ple in­ter­ested in the com­mu­ni­ca­tion sec­tor and those who have a pas­sion to con­trib­ute to chang­ing its mech­a­nisms AND METH­ODS OF INLUENCE.

MORE THAN 2,500 GLOBAL IGURES, INLUENCERS AND SE­NIOR OFICIALS, IN­CLUD­ING heads of state and gov­ern­ments, thought lead­ers, heads and di­rec­tors of re­gional and in­ter­na­tional or­gan­i­sa­tions, civil so­ci­ety, study and research cen­tres, me­dia per­son­nel and stu­dents of mass com­mu­ni­ca­tion and me­dia are ex­pected to par­tic­i­pate in the IGCF 2018.

The Shar­jah Fo­rum is set to fo­cus on four main themes, in­clud­ing the Fourth In­dus­trial Rev­o­lu­tion and its im­pact on life, and the so­cial net­work­ing rev­o­lu­tion.

Sheikh Sul­tan Bin Ahmed Al Qasimi

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