That most thoroughly modern concept, the pop-shop shop, has fast evolved into something more than just a marketing stunt. These days, it’s an exhibit, an event, a talking point, with a design and ambience to match the real thing. As you would expect of Louis Vuitton, their pop-up, now open in Dubai Mall, is all of these things. It may be temporary, but it’s grand, elegant and a huge credit to LV’s retail stylists.
The interior evokes the style of an opulent French salon, so in the women’s section it’s all antique crystal chandeliers, rich velvet furnishings and fancy Venetian mirrors. In the men’s department, the Chesterfield sofa, heavy brass lighting and rich, dark walls recreate the look of a traditional gentlemen’s club.
The collection is exclusively men’s and women’s evening shoes – appropriate given that the end-of-year party season is almost upon us – and also emphasises the fun, flighty concept of the pop-up.
Situated in the Dubai Mall’s new Level Shoe District (see The Insider, pg 38), the pop-up shop will be in situ until March 2013. The following month will see the opening of Louis Vuitton’s first ever dedicated shoe store. Louis Vuitton, Level Shoe District, Ground Floor, Dubai Mall