Daniela Riccardi is the new CEO of the French heritage brand Baccarat. Originally from Rome, she has lived around the world, in China, Russia, Latin America and Europe. The mother-of-two moved to Paris four months ago
IF YOU COULD WAKE UP ANYWHERE IN THE WORLD,
WHERE WOULD YOU BE? I love to wake up by the sea. I have many
homes, my little corners of paradise – beautiful places where I like to be. WHAT IS
YOUR FAVOURITE HOTEL? I like boutique hotels. Maybe because I travel so much
and spend so many nights in huge hotels where you walk in these corridors and, despite being in
a different part of the world, you feel like you are always in the same place. One hotel that I have great
memories of is in Bangkok. Every time I think about it, I see the place perfectly but I can’t remember the
name. It was a small place but very special. Every single detail had this human and homely dimension. They came
to pick you up from the airport in a vintage car. It felt like you’d gone back in time. YOU’RE SITTING DOWN TO
THE PERFECT DINNER. WHERE ARE YOU, WHO ARE YOU WITH AND WHAT ARE YOU EATING?
I am on a beautiful terrace by the sea with fun, interesting people from all over the world – possibly people that I don’t know and
am only just discovering. I am eating grilled fish and grilled vegetables. WHERE ARE YOUR FAVOURITE SHOPPING
DISTRICTS? Milan, because within a relatively small area you have all the best stores. Now I’ve found the same, a bit, in Paris. What I like
is to be able to stroll on the street with friends, stop to have a coffee, enter shops, and everything is within walking distance. IN TERMS OF
LONGEVITY OF USE, WHAT HAS BEEN YOUR WISEST LUXURY PURCHASE? I spend most of my money on real estate. So probably
my apartments in South Beach or New York or the centre of Rome. I also buy tons of shoes. I buy a lot of Prada. I also like Zanotti for more
edgy shoes. IN TERMS OF REAL ESTATE, ARE YOU LOOKING AT ANY NEW MARKETS? No, I’ve decided I’m not going
to buy any more. We have the three apartments and we also bought and renovated a home on a small island next to Capri, and we
have a farmhouse in Colombia where my husband is from. It probably means I’m going to buy more shoes! DO YOU
COLLECT ANYTHING ELSE? In my life, I’ve been here and there and I have collected things, but I don’t do it any
more. I am trying, actually, to become more minimalistic. I got to a point where I had too many things. I think life
is better when it is simpler. SO WHAT, THEN, IS YOUR DEFINITION OF LUXURY? Refined
simplicity. Beautiful pieces, beautiful objects – whether it is shoes or dresses or a jacket or a Baccarat
chandelier – that are going to be with you for many years and you’re not going to get tired of
them. And you feel that you have invested your money in something that is worth it.
IS THERE ANYWHERE YOU HAVEN’T BEEN BUT WOULD LIKE TO?
I’ve not been very much to Africa. So that will be top of my list in coming years.