THE SUB­LIME AND THE RIDICU­LOUS

The National - News - Luxury - - HIGHLIGHTS - Selina Den­man, edi­tor

A s jour­nal­ists writ­ing about the lux­ury in­dus­try, we o en find our­selves in those murky wa­ters mid­way be­tween the sub­lime and the ridicu­lous. Truth be told, it can be dif­fi­cult to dif­fer­en­ti­ate be­tween the two. Case in point: the Saint Lau­rent stiletto-skates that fea­ture in our fash­ion shoot (page 38). A tow­er­ing, pop-art-em­bla­zoned, high-heeled shoe bal­ances pre­car­i­ously on three im­mov­able wheels, in what can only be de­scribed as an act of madness. But we love them be­cause, to us, they are a big con­spir­a­to­rial wink from this fun-lov­ing lux­ury brand – a re­minder that fash­ion needn’t al­ways take it­self quite so se­ri­ously. Plus, how cool would they look en­cased in a Per­spex box on your bed­room wall? It is the role of de­sign­ers to play and to push bound­aries – to put wheels onto stilet­tos or, in the case of Mai­son Jeff & Jeka, to cre­ate pen­dants shaped like bul­lets from a Kalash­nikov as­sault ri­fle, and then cover them in a beau­ti­fully del­i­cate rose gold tat­too (page 14). “We con­sider our­selves more as artists, and jew­ellery is our medium,” Jeka Ana­tole­vich, co-founder of the fledg­ling jew­ellery brand, tells us. Those who ques­tion fash­ion’s cre­den­tials as a bona fide art form may be swayed by two mu­se­ums open­ing next month, in Paris and in Mar­rakech, ded­i­cated to the oeu­vre of the leg­endary fash­ion de­signer Yves Saint Lau­rent. We ex­plore his long­stand­ing ties to the Moroc­can city, and look at how its colours, cra s and creative en­ergy in­formed his work time and time again (page 34).

The mini-me trend was one that we had placed squarely in the ridicu­lous cat­e­gory. As far as we could see, moth­ers dress­ing their chil­dren in out­fits iden­ti­cal to their own was the ul­ti­mate van­ity – es­pe­cially if those de­signer out­fits cost a small for­tune, and were cho­sen specif­i­cally for their In­sta­gram-abil­ity. What we hadn’t con­sid­ered was “the emo­tional com­po­nent”, as Candice Fragis, buy­ing and mer­chan­dis­ing di­rec­tor at Far­fetch. com, puts it. “The mo­ment of dress­ing up with your child is a real draw for some,” she points out. The lux­ury chil­drenswear sec­tor is ex­pe­ri­enc­ing mas­sive growth at present, and we ex­plore some of the fac­tors driv­ing that surge in pop­u­lar­ity in Rise of the MiniMe (page 30), so this is a look we’ll prob­a­bly all have to get used to.

Sub­lime or ridicu­lous? You de­cide.

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