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The first hand­bag to be­come part of Chopard’s four-decade-old Happy Di­a­monds col­lec­tion, this cheery red purse pays trib­ute to the mai­son’s jew­ellery and watch­mak­ing prow­ess. Its quilted de­sign is an homage to the col­lec­tion’s name­sake gem­stone, with the swirling pat­tern de­signed to evoke the facets of a di­a­mond. The lines etched along the full-grain leather nat­u­rally draw the eye to the rose-gold-plated clasp, which is in­spired by the watches in the Happy col­lec­tion, pieces that, fa­mously, have pre­cious stones skit­ter­ing around the dial. Ac­cord­ingly, five free­wheel­ing pink opals spin be­tween two sap­phire crys­tals, while the pink-gold­plated guil­loche rosette back­ground also re­sem­bles the sun-like face of the time­pieces.

The Happy hand­bag is but one of nu­mer­ous new ob­jects that the brand un­veiled at Basel­world last month. Ex­ten­sions of the same col­lec­tion in­clude: Happy Dreams pen­dants and rings with a textured mother-of-pearl back­drop; bracelets and ban­gles from the Happy Hearts line ren­dered in black Tahi­tian mother-of-pearl and sil­very opal; and a 25thanniver­sary edi­tion of the Happy Sport time­piece, newly avail­able with a blue or pink dial.

Chopard also launched a 30th an­niver­sary it­er­a­tion of its Mille Miglia time­pieces, named for the famed car rally that the Swiss brand has part­nered with since 1988. The 2018 Race Edi­tion fea­tures a dial and coun­ters in­spired by the dash­boards of his­toric race cars. This year’s Red Car­pet high-jew­ellery col­lec­tion, mean­while, cel­e­brates Chopard’s col­lab­o­ra­tion with the Cannes film fes­ti­val – the mai­son has cra ed the Palme d’Or tro­phy for 20 years. It in­cludes a bracelet com­posed of faceted tan­zan­ite with an opal that slides away to re­veal a hid­den dial; and a choker with brown and cognac di­a­monds, in­spired by the glam­orous out­fits and jew­els worn by women in the 1920s, as im­mor­talised in F Scott Fitzger­ald’s fa­mous novel,

The Great Gatsby.

Ad­di­tions have also been made to the Ice Cube col­lec­tion, a line that Ri­hanna con­trib­uted to last year. While the singer opted to ren­der the sig­na­ture rec­tan­gu­lar cubes in a shade of jun­gle green, in­spired by the lush gar­dens of her is­land home­town of Bar­ba­dos, the new asym­met­ri­cal ear­rings and neck­laces take on a two-toned pat­tern, ren­dered in 18K rose and white gold this time around.

Most im­por­tantly, Chopard made waves at Basel when it pledged to be­come the first global watch and jew­ellery house to use only re­spon­si­bly sourced gold, start­ing from July. The brand’s Green Car­pet col­lec­tions have been pro­mot­ing the use of Fairmined gold since the ini­tia­tive was first launched by fire­brand artis­tic di­rec­tor Car­o­line Scheufele in 2013, in as­so­ci­a­tion with Livia Firth, the founder of Eco-Age and the Green Car­pet Chal­lenge. Also, as a mem­ber of the Re­spon­si­ble Jew­ellery Coun­cil, in Oc­to­ber 2015, Chopard pledged to buy 100 per cent of the gold ex­tracted by two eth­i­cal mines in Bo­livia and Colom­bia, and has done much in the in­terim to re­spon­si­bly source its gold and di­a­monds when­ever pos­si­ble. This re­cent an­nounce­ment, then, is a nat­u­ral step for­ward – but one that’s in keep­ing with both Chopard’s eth­i­cal aes­thetic and the grow­ing in­ter­est in con­scious con­sumerism and sus­tain­able lux­ury.

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