All hail the end of celebrity endorsements
The Daily Telegraph Centuries from now, when the great brains of the future look back on this era of global politics, a key question that they’ll be seeking to answer, says Bryony Gordon, is this: how come Hillary Clinton couldn’t win when she had Jon Bon Jovi on her side? And Lady Gaga. And Katy Perry. Her opponent, by contrast, got by with the likes of “wrestler turned sex-tape star” Hulk Hogan, and the ex-boxer and convicted rapist Mike Tyson. We in the present day should ponder this, too, for herein lies our consolation amid the present gloom. The victory of the “ludicrous” Trump may herald the rejection of “tolerance, respect and polite political discourse”, but it also, I rejoice to say, sounds the death knell for “the patronising political celebrity endorsement”. The arrogance and condescension involved in thinking that voters will change their vote just because you go on stage clutching Beyoncé’s hand beggars belief. How ironic that it took an ex-reality TV star, The Donald, to see “that the only star power he needed was his own”.