Spirit of the age
The first ever professional emoji translator is putting together an etiquette guide. Keith Broni, 27, says he can help people avoid social faux pas by explaining the different ways the icons are used around the world. An emoji considered friendly in one country can cause offence in another: in Latin America, the “A-okay” symbol is deemed insulting, while in the Middle East, the thumbs up is equivalent to a raised middle finger. Suffolk County Council has renamed the “cat’s eyes” on its roads, following reports that tourists were taking the term literally. Visitors had reportedly been horrified by signs saying “cat’s eyes removed”, mistaking it for evidence of animal cruelty. The council will henceforth refer to the safety devices as “road studs”.