Spirit of the age

The Week Middle East - - News -

The first ever pro­fes­sional emoji trans­la­tor is putting to­gether an eti­quette guide. Keith Broni, 27, says he can help peo­ple avoid so­cial faux pas by ex­plain­ing the dif­fer­ent ways the icons are used around the world. An emoji con­sid­ered friendly in one coun­try can cause of­fence in another: in Latin Amer­ica, the “A-okay” sym­bol is deemed in­sult­ing, while in the Mid­dle East, the thumbs up is equiv­a­lent to a raised mid­dle fin­ger. Suf­folk County Coun­cil has re­named the “cat’s eyes” on its roads, fol­low­ing re­ports that tourists were tak­ing the term lit­er­ally. Vis­i­tors had re­port­edly been hor­ri­fied by signs say­ing “cat’s eyes re­moved”, mis­tak­ing it for ev­i­dence of an­i­mal cru­elty. The coun­cil will hence­forth re­fer to the safety de­vices as “road studs”.

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