iMo­ral­ity

The Week Middle East - - News - Sean O’Grady in The In­de­pen­dent

“Ap­ple isn’t so much the com­pany we love to love, as the one we’d hate to hate. No mat­ter how egre­gious its tax avoid­ance, how many head­lines gather round its fi­nan­cial af­fairs, how cyn­i­cally it moves cash from tax haven to tax haven, lit­tle of that pub­lic re­pug­nance finds its way into an Ap­ple Store. It’s as if, daz­zled by the tech­no­log­i­cal mar­vels of the iPhone X, even the most hard­ened Leftie finds their moral anger melts like lemon drops when faced with face recog­ni­tion soft­ware. When some bearded hip­ster in an Ap­ple Store T-shirt demon­strates the mes­meric pow­ers of the Ap­ple Watch, we for­get about the schools and hos­pi­tals left un­der­funded by Ap­ple’s re­fusal to pay its fair share of taxes... Maybe we should call it Ap­ple iMo­ral­ity.”

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