Tod’s Ready-to-wear col­lec­tion

Virtuozity - - BOUTIQUE -

Mr Porter.com re­cently an­nounced an exclusive part­ner­ship with Tod’s Group as the first on­line part­ner re­tailer of the brand’s Ready-to-wear col­lec­tions. To date, Tod’s has dis­trib­uted its ready-to-wear col­lec­tions across its in­ter­na­tional brick-and-mor­tar stores ex­clu­sively. Menswear will land on the site on Septem­ber 8.

Tod’s is a leader in the lux­ury leather goods in­dus­try. Founded as a small shoe fac­tory in Casette D’ete in the early 1940s, it epit­o­mises Ital­ian style with a fo­cus on crafts­men­ship. The sig­na­ture Tod’s Gom­mino, with its trade­mark 133 rub­ber peb­bles on the sole, was born in the late 1970s, and in 1997, the D-bag was in­tro­duced as part of the first Tod’s bag col­lec­tion. Later in 2014, the brand re­leased a full ready-towear wardrobe col­lec­tion for men.

That col­lec­tion is now avail­able on­line, as well as in stores. Mr Porter’s sis­ter-site, Net-a-porter.com, which is aimed at fe­male shop­pers, will also ben­e­fit from the part­ner­ship.

When menswear hits Mr Porter.com, the site will launch an edited col­lec­tion of the FW15 ready-to-wear pieces, in­clud­ing suede and leather out­er­wear, tai­lored denim, wool knitwear and lux­ury ca­su­al­wear. The site will also in­clude a new sea­son of­fer­ing of se­lected pieces from Tod’s sig­na­ture footwear, leather goods and ac­ces­sories.

“As a fore­most in­no­va­tive global on­line re­tailer, we are de­lighted to part­ner with Net-a-porter and Mr Porter to launch our Tod’s ready-to-wear col­lec­tions on­line. The Net-a-porter and Mr Porter fo­cus on qual­ity, de­tail, and the im­pec­ca­ble ser­vice they pro­vide their client-base is very much in keep­ing with the Tod’s phi­los­o­phy,” said Tod’s group global gen­eral man­ager, Clau­dio Castigloni.

“Net-a-porter and Mr Porter have a very par­tic­u­lar eye to­wards qual­ity and an ex­cel­lent mer­chan­dise se­lec­tion com­bined with a 360-de­gree ap­proach to the mar­ket – they an­tic­i­pate and de­velop new ways of shop­ping that are ex­cit­ing.”

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