In­finiti’s lit­tle tease

In­finiti to de­but pro­duc­tion Q30 at Frank­furt Mo­tor Show

Virtuozity - - AUTO NEWS -

In­finiti has an­nounced that it will show off its first Q30 Pre­mium Ac­tive Com­pact at the In­ter­na­tional Frank­furt Mo­tor Show in Septem­ber this year.

The Q30 is new ter­ri­tory for the pre­mium brand, and is aimed at cus­tomers seek­ing “ur­ban in­di­vid­u­al­ity”. The com­pany prom­ises dy­namic driv­ing char­ac­ter­is­tics and re­spon­sive per­for­mance, as well as a sup­ple ride.

The car to de­but in Septem­ber is based on the Q30 Con­cept, which was un­veiled at the 2013 Frank­furt show. In­finiti says that the car gar­nered such a strong re­sponse due to its design traits that it has de­cided to put the Q30 into pro­duc­tion. The car­maker also in­sists that the pro­duc­tion car will re­main faith­ful to the con­cept that it orig­i­nally show­cased.

“Design is a key pil­lar of the In­finiti brand – and the new Q30 Ac­tive Com­pact per­fectly em­bod­ies this ap­proach,” said In­finiti pres­i­dent Roland Krueger.

“The Q30 Ac­tive Com­pact de­liv­ers the dis­tinc­tive design, the driv­ing dy­nam­ics and the in­di­vid­u­al­ity that our cus­tomers ex­pect of an In­finiti ve­hi­cle. With our first ever en­try in the com­pact car seg­ment, we con­tinue the prod­uct of­fen­sive and pro­vide ad­di­tional op­tions for our dis­cern­ing cus­tomers.”

While de­tails are still scant, In­finiti says that the in­te­rior will be “ex­pres­sive”, with crafted trims and a strik­ing design.

The Q30 un­der­went fi­nal test­ing and de­vel­op­ment in Europe. It will be built in Sun­der­land in the UK, which be­comes the fourth coun­try to build In­finiti ve­hi­cles.

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