For the love of sport
David Beckham comes to the UAE for the grand opening of Dubai’s new flagship Adidas store
Global icon and footballing legend David Beckham last month brought his ‘midas’ touch to the opening of a new Adidas flagship store in the Mall of Emirates, Dubai, during a whistle-stop visit to the UAE.
The store opening brought the mall to a standstill and fans to a frenzy as the former England captain personally welcomed the a select group of competition winners to the all-new ‘Homecourt’ store before signing autographs and posing for photographs.
The store concept was developed in line with Adidas’ love of sport, and celebrates the brand’s sports heritage. It is the first of its kind to be launched in Dubai.
After the opening Beckham said: “I always love coming to Dubai—it’s a special place that’s constantly evolving, just like Adidas and their stores. Spending some time here today, it was great to get a sense of the energy people have for sport. In Dubai I’ve met people from all around the world who are united in their passion for sport.”