For the love of sport

David Beck­ham comes to the UAE for the grand open­ing of Dubai’s new flag­ship Adi­das store

Virtuozity - - Society -

Global icon and foot­balling leg­end David Beck­ham last month brought his ‘mi­das’ touch to the open­ing of a new Adi­das flag­ship store in the Mall of Emi­rates, Dubai, dur­ing a whis­tle-stop visit to the UAE.

The store open­ing brought the mall to a stand­still and fans to a frenzy as the for­mer Eng­land cap­tain per­son­ally wel­comed the a se­lect group of com­pe­ti­tion win­ners to the all-new ‘Home­court’ store be­fore sign­ing au­to­graphs and pos­ing for pho­to­graphs.

The store con­cept was de­vel­oped in line with Adi­das’ love of sport, and cel­e­brates the brand’s sports her­itage. It is the first of its kind to be launched in Dubai.

Af­ter the open­ing Beck­ham said: “I al­ways love com­ing to Dubai—it’s a spe­cial place that’s con­stantly evolv­ing, just like Adi­das and their stores. Spend­ing some time here to­day, it was great to get a sense of the en­ergy peo­ple have for sport. In Dubai I’ve met peo­ple from all around the world who are united in their pas­sion for sport.”

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.