Could you give us an over­view of the con­cept be­hind Cabestan?

Virtuozity - - WATCH -

The fu­ture of tra­di­tion is our driven phi­los­o­phy that prob­a­bly iden­ti­fies us the best. Car­ry­ing the tra­di­tion of the fine watch­mak­ing in a very fu­tur­is­tic con­cept and vi­sion of the en­tire in­dus­try. As the winch on boats (the cap­stan is the lit­eral trans­la­tion of Cabestan in English) the fuse and chain are part of our prod­uct DNA. As we are in a world of pas­sion and emo­tion, our watches have spe­cial, unique, crys­tal sap­phires that high­light the amaz­ing in-house-made move­ment. Cabestan is def­i­nitely an in-house, hand-made man­u­fac­ture.

To sum­marise, I would say that it’s about the fu­ture of tra­di­tion, in-house, hand-made, and shar­ing the emo­tion of some unique time­pieces. Ac­tu­ally I took over the brand in 2013. The prod­uct was there, but a true iden­tity was miss­ing. We have worked very hard to de­fine this iden­tity, put it in place and to re-es­tab­lish the faith of the mar­ket. Also a cap­tain was miss­ing; the team didn’t know where and how to go. It in­volved lots of pa­tience, per­sis­tency, trust, be­lief, hope and mas­sive hard work to put the brand at its level to­day. We op­ti­mised the pro­duc­tion, re-or­gan­ised the prod­uct de­vel­op­ment, cre­ated a mar­ket­ing de­part­ment, cre­ated a sales team, and trav­elled ev­ery­where in the world to show the prod­ucts and share the new project. We kept be­liev­ing in our brand, no mat­ter how high the moun­tain was. Imag­ine watches with more than 900 com­po­nents per move­ment, with a three­d­i­men­sional per­spec­tive. There are open glasses on the full move­ment, a fusée and chain in ev­ery sin­gle model, with an in-house-de­vel­oped move­ment. All of these things are made in-house; ev­ery sin­gle com­po­nent is dec­o­rated by hand, by our amaz­ing team of watch­mak­ers. And on the top of that, all our mod­els in­clude a ver­ti­cal tourbillon or triple-axis tourbillon. The tripleaxis tourbillon is the fastest ever made and the only one fusée- and chain-driven, which brings an ac­cu­racy prob­a­bly never reached for me­chan­i­cal watches. And this is all from a small, in­de­pen­dent brand. In this case, I be­lieve that Cabestan can be proud to talk about mi­cro-me­chan­i­cal prow­ess. Cabestan has now four dif­fer­ent mod­els - two of them are from since I took over. In the past, some part­ner­ships with other brands, like Fer­rari, brought some beau­ti­ful pieces. But as we are an in­de­pen­dent man­u­fac­ture, we spend most of the time de­liv­er­ing unique pieces for the hap­pi­ness of our cus­tomers. I will give the ex­am­ple of the Saturn­era, the first and only Saturn phase ever launched. On the base of the Luna Nera, we have switched the moon to a Saturn with rings, and mod­i­fied the move­ment to adapt the speed of the ro­ta­tion – 29.5 days for the moon to a 1,041-hour ro­ta­tion for Saturn. We also have a very spe­cial and unique Winch Tourbillon Ver­ti­cal with a Rose

Gold case fully hand­made by a jeweller. We even have a ladies watch, with a soli­taire. As her name starts with an ‘A’, and her lucky num­ber is three, we have put a spe­cial color on the ‘A’ and 3. We will come soon with other very unique watches. Yes, Cabestan cre­ates its own move­ments, en­tirely de­signed by our mas­ter watch­maker and in-house de­signer. This is part of our DNA and strong iden­tity. We have a very unique con­cept and fol­low our own phi­los­o­phy. We de­velop the watch to have the per­fect mar­riage be­tween the case and the move­ment. Only this full, in-house de­vel­op­ment al­lows this prow­ess. It makes the watch even more unique, and I be­lieve that, for our iden­tity, it is nec­es­sary to have it done this way.

It’s mainly for col­lec­tors, purists and cus­tomers look­ing for some­thing unique and per­son­alised. My apolo­gies, but noth­ing can re­ally be told at this time. But be sure that we will keep launch­ing watches (around ev­ery 12 to 18 months) that are on the same level of what you have seen to date. Not that this is any­thing that is ab­so­lutely con­fi­den­tial, but we don’t want to prom­ise any­thing un­til we are sure that we can keep these prom­ises. I hope it is clear enough and that you will un­der­stand our po­si­tion. We are very well rep­re­sented in Asia, and the Mid­dle East is start­ing to be­come good, but we will put more en­ergy there, es­pe­cially in the UAE and Dubai. We will fo­cus on de­vel­op­ing the Amer­i­can and Euro­pean mar­ket, but as we want to still be a very exclusive brand and con­trol our in-house pro­duc­tion, we want to go step-by-step and have our ac­tual part­ners (like Ahmed Sed­diqi and Sons) happy be­fore we jump into other mar­kets. The Mid­dle East is an amaz­ing ge­o­graph­i­cal area, and we are proud to have a part­ner such as Ahmed Sed­diqi and Sons, which be­lieved in us from the be­gin­ning. What they have done with the Dubai Watch Week and the show of the Rebels of In­de­pen­dents is amaz­ing and I am sure it will have a mas­sive im­pact on the ed­u­ca­tion of lo­cal col­lec­tors in a near fu­ture. In re­turn, we have a very high mo­ti­va­tion to be more present - to push - and we have a mas­sive trust in the pos­si­bil­ity of the Mid­dle East mar­ket. The de­vel­op­ment of a spe­cial edi­tion for the re­gion can be a good op­por­tu­nity that Cabestan can eas­ily pro­vide with its or­gan­i­sa­tion, but this is some­thing that will have to be dis­cussed with the lo­cal part­ners, as they per­fectly know the lo­cal mar­ket.

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