Spe­cial re­la­tion­ship

Ja­quet Droz cel­e­brates its long-stand­ing ties with China

Virtuozity - - WATCH NEWS -

Ja­quet Droz inau­gu­rated four new sin­gle-brand bou­tiques in China this year, and the com­pany has said that this is a tes­ti­mony to its de­sire to cel­e­brate long-stand­ing ties with the Mid­dle King­dom.

The di­a­logue be­tween the watch­mak­ing firm and the coun­try-con­ti­nent be­gan in the 18th cen­tury, un­der the ini­tia­tive of Hen­riLouis Ja­quet-droz, one of the firm’s founders, who had the idea of es­tab­lish­ing a work­shop that would pro­duce pre­dom­i­nantly for the Chi­nese mar­ket. These fre­quent ex­changes cre­ated close and last­ing bonds be­tween China and the brand known by its twin stars. In 1783, Ja­quet Droz be­came the first watch­mak­ing brand to be ad­mit­ted into the grounds of the Im­pe­rial Palace, where the Em­peror Qian­long and his courtiers showed fas­ci­na­tion at the orig­i­nal­ity of his cre­ations. Cer­tain his­toric pieces are still con­served to­day in the Mu­seum of the For­bid­den City.

The brand has pre­served and cul­ti­vated this re­la­tion­ship. With a de­sire to strengthen and pro­mote these priv­i­leged ties, Ja­quet Droz has inau­gu­rated four new bou­tiques in 2015, cov­er­ing three of the coun­try’s ma­jor cities. The open­ing of a re­tail store in Bei­jing in May and a sec­ond lo­ca­tion in July, along with the launch of a new lo­ca­tion in the heart of Stu­dio City in Ma­cau, have sealed the be­gin­ning of a new era in the re­la­tion­ship be­tween Ja­quet Droz and China.

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