Jaquet Droz celebrates its long-standing ties with China
Jaquet Droz inaugurated four new single-brand boutiques in China this year, and the company has said that this is a testimony to its desire to celebrate long-standing ties with the Middle Kingdom.
The dialogue between the watchmaking firm and the country-continent began in the 18th century, under the initiative of HenriLouis Jaquet-droz, one of the firm’s founders, who had the idea of establishing a workshop that would produce predominantly for the Chinese market. These frequent exchanges created close and lasting bonds between China and the brand known by its twin stars. In 1783, Jaquet Droz became the first watchmaking brand to be admitted into the grounds of the Imperial Palace, where the Emperor Qianlong and his courtiers showed fascination at the originality of his creations. Certain historic pieces are still conserved today in the Museum of the Forbidden City.
The brand has preserved and cultivated this relationship. With a desire to strengthen and promote these privileged ties, Jaquet Droz has inaugurated four new boutiques in 2015, covering three of the country’s major cities. The opening of a retail store in Beijing in May and a second location in July, along with the launch of a new location in the heart of Studio City in Macau, have sealed the beginning of a new era in the relationship between Jaquet Droz and China.