Carl F. Bucherer pieces are near the top of many aficionados’ wish lists, due largely to the Fact that, under their pretty Faces, there are some of the most intriguing movements and Complications to Be Found anywhere
Perhaps not as recognisable as some of the world’s biggest watch brands, carl F. bucherer is, nonetheless, one of the most respected haute horologie companies in the business. relatively small, with around 160 employees, the brand’s pieces are near the top of many watch aficionados’ wish lists, due largely to the fact that, under their pretty faces, lay some of the most intriguing movements and complications to be found in any swiss timepiece.
based in lucerne, switzerland, carl F. bucherer manufactures luxury men’s and women’s mechanical watches. since its founding in 1888, the company has been wholly owned by the bucherer family, making it one of the oldest luxury swiss watchmakers continuously held by the founding family. the company is run by the third generation, with Jörg g. bucherer serving as chairman of the board.
the watch models of carl F. bucherer are distinguished by their additional functions including the chronograph, flyback, tachymeter, and tourbillon, as well as indicators and displays such as big date and day, power reserve, 24 hours, moon phases, three time zones, calendar, and perpetual calendar.
“the appeal of the manufacture’s distinctive watches lies in their innovative technology, useful additional functions, progressive aesthetics and carefully selected materials,” the brand says.
“the independent-minded design, attention to detail and uncompromising quality make every carl F. bucherer watch an object of lifelong pleasure for the owner. carl F. bucherer watches are created for people who take control of their own lives, live at their own pace and enjoy every moment. they are intended for people with vision and
the cradle to follow him into the profession: one learned to become a watchmaker while the other trained as a goldsmith. Today, the combination of these two artistic skills is still reflected in the watches that the brand produces. The company now invests a lot in research and development, but Carl F. Bucherer has always been known as an innovative brand.
For example, in 1919, the brand launched the Art-deco-inspired ladies’ watch collection, which was a revolutionary development. Carl Friedrich Bucherer was one of the first to focus on the wristwatch, still very much an innovation at the time. Whether set with jewels or presented in an octagonal case, these Art Deco watches were soon to conquer the world of ladies’ wristwatches.
counters, Bucherer chronographs were truly eye-catching. Often the dial was perfected with practical indications such as a tachymeter scale. Watches did more than simply show the time; they became a reflection of the personality of the wearer.
For ladies, watches were created that were simultaneously items of jewellery, with dials hidden behind covers in the shape of blooming flowers. Splendid watches were created from fine materials and decorated with filigree elements.
Moving to the 1970s, a technological highlight was the Archimedes - combined with a world time mechanism, this diver’s watch was very much ahead of its time. Bucherer was also investing a great deal of energy and know how in the development of the legendary Beta 21 quartz movement. In 1970, the first ever Swiss quartz watch bore the Bucherer name on its dial. Made of stainless steel, its glowing orange index marks were very much in the fashion of the time. The gold watches that were typical of that decade also formed part of the Bucherer collections. For the ladies’ watches, the dials were set into white gold bracelets and decorated with diamonds.
For the 100-year jubilee in 1988, the watchmakers at Bucherer designed a pocketwatch, very much in the style of the year in which the company was founded. And in doing so they demonstrated that mechanical skills still play a dominant role in the manufacture of watches, right up to the present day.
Indeed, the present day has seen the brand take innovation to even higher levels. In 2007, Carl F. Bucherer acquired Téchniques Horlogères Appliquées (THA) of Sainte-croix, Switzerland and incorporated it into the company as Carl F. Bucherer Technologies. The acquisition enabled the company to research, develop, and produce its own manufacture movements and modules for additional functions. In the following year, the company launched of the CFB A1000 manufacture movement, which features a peripheral motor. And in 2014, the Manero Power Reserve became the first Carl F. Bucherer model to receive a unique laser signature in order to ensure product authenticity and quality.