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Carl F. Bucherer pieces are near the top of many afi­ciona­dos’ wish lists, due largely to the Fact that, un­der their pretty Faces, there are some of the most in­trigu­ing move­ments and Com­pli­ca­tions to Be Found any­where

Virtuozity - - Watch -

Per­haps not as recog­nis­able as some of the world’s big­gest watch brands, carl F. bucherer is, none­the­less, one of the most re­spected haute horolo­gie com­pa­nies in the busi­ness. rel­a­tively small, with around 160 em­ploy­ees, the brand’s pieces are near the top of many watch afi­ciona­dos’ wish lists, due largely to the fact that, un­der their pretty faces, lay some of the most in­trigu­ing move­ments and com­pli­ca­tions to be found in any swiss time­piece.

based in lucerne, switzer­land, carl F. bucherer man­u­fac­tures lux­ury men’s and women’s me­chan­i­cal watches. since its found­ing in 1888, the com­pany has been wholly owned by the bucherer fam­ily, mak­ing it one of the old­est lux­ury swiss watch­mak­ers con­tin­u­ously held by the found­ing fam­ily. the com­pany is run by the third gen­er­a­tion, with Jörg g. bucherer serv­ing as chair­man of the board.

the watch mod­els of carl F. bucherer are dis­tin­guished by their ad­di­tional func­tions in­clud­ing the chronograph, fly­back, tachymeter, and tour­bil­lon, as well as in­di­ca­tors and dis­plays such as big date and day, power re­serve, 24 hours, moon phases, three time zones, cal­en­dar, and per­pet­ual cal­en­dar.

“the ap­peal of the man­u­fac­ture’s dis­tinc­tive watches lies in their in­no­va­tive tech­nol­ogy, use­ful ad­di­tional func­tions, pro­gres­sive aes­thet­ics and care­fully se­lected ma­te­ri­als,” the brand says.

“the in­de­pen­dent-minded de­sign, at­ten­tion to de­tail and un­com­pro­mis­ing qual­ity make ev­ery carl F. bucherer watch an ob­ject of life­long plea­sure for the owner. carl F. bucherer watches are cre­ated for peo­ple who take con­trol of their own lives, live at their own pace and en­joy ev­ery mo­ment. they are in­tended for peo­ple with vi­sion and

the cra­dle to fol­low him into the pro­fes­sion: one learned to be­come a watch­maker while the other trained as a gold­smith. To­day, the com­bi­na­tion of th­ese two artis­tic skills is still re­flected in the watches that the brand pro­duces. The com­pany now in­vests a lot in re­search and de­vel­op­ment, but Carl F. Bucherer has al­ways been known as an in­no­va­tive brand.

For ex­am­ple, in 1919, the brand launched the Art-deco-in­spired ladies’ watch col­lec­tion, which was a revo­lu­tion­ary de­vel­op­ment. Carl Friedrich Bucherer was one of the first to fo­cus on the wrist­watch, still very much an in­no­va­tion at the time. Whether set with jew­els or pre­sented in an oc­tag­o­nal case, th­ese Art Deco watches were soon to con­quer the world of ladies’ wrist­watches.

coun­ters, Bucherer chrono­graphs were truly eye-catch­ing. Of­ten the dial was per­fected with prac­ti­cal in­di­ca­tions such as a tachymeter scale. Watches did more than sim­ply show the time; they be­came a re­flec­tion of the per­son­al­ity of the wearer.

For ladies, watches were cre­ated that were si­mul­ta­ne­ously items of jew­ellery, with di­als hid­den be­hind cov­ers in the shape of bloom­ing flow­ers. Splen­did watches were cre­ated from fine ma­te­ri­als and dec­o­rated with fil­i­gree el­e­ments.

Mov­ing to the 1970s, a tech­no­log­i­cal high­light was the Archimedes - com­bined with a world time mech­a­nism, this diver’s watch was very much ahead of its time. Bucherer was also in­vest­ing a great deal of en­ergy and know how in the de­vel­op­ment of the leg­endary Beta 21 quartz move­ment. In 1970, the first ever Swiss quartz watch bore the Bucherer name on its dial. Made of stain­less steel, its glow­ing or­ange in­dex marks were very much in the fash­ion of the time. The gold watches that were typ­i­cal of that decade also formed part of the Bucherer col­lec­tions. For the ladies’ watches, the di­als were set into white gold bracelets and dec­o­rated with di­a­monds.

For the 100-year ju­bilee in 1988, the watch­mak­ers at Bucherer de­signed a pock­et­watch, very much in the style of the year in which the com­pany was founded. And in do­ing so they demon­strated that me­chan­i­cal skills still play a dom­i­nant role in the man­u­fac­ture of watches, right up to the present day.

In­deed, the present day has seen the brand take in­no­va­tion to even higher lev­els. In 2007, Carl F. Bucherer ac­quired Téch­niques Hor­logères Ap­pliquées (THA) of Sainte-croix, Switzer­land and in­cor­po­rated it into the com­pany as Carl F. Bucherer Tech­nolo­gies. The ac­qui­si­tion en­abled the com­pany to re­search, de­velop, and pro­duce its own man­u­fac­ture move­ments and mod­ules for ad­di­tional func­tions. In the fol­low­ing year, the com­pany launched of the CFB A1000 man­u­fac­ture move­ment, which fea­tures a pe­riph­eral mo­tor. And in 2014, the Manero Power Re­serve be­came the first Carl F. Bucherer model to re­ceive a unique laser sig­na­ture in or­der to en­sure prod­uct au­then­tic­ity and qual­ity.

Sascha Mo­eri, the CEO of Carl F. Bucherer

The story be­gan in 1888 with the open­ing of a jew­ellery shop.

Jo­erg G. Bucherer, the third gen­er­a­tion of the fam­ily, took over the busi­ness in 1976.

Carl F. Bucherer, the founder of the brand.

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