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La aurora launches cigar in­sti­tute to de­liver cour­ses on do­mini­can to­bacco

Virtuozity - - Cigar News -

La aurora Cigar Fac­tory, the old­est man­u­fac­turer of pre­mium cigars in the Do­mini­can re­pub­lic, has cre­ated what it claims to be the world’s first to­bacco in­sti­tute, La aurora Cigar in­sti­tute.

the in­sti­tu­tion is part of La aurora Cigar World, a new con­cept in the world of to­bacco. its pri­mary ob­jec­tive is to cre­ate real ex­perts in the field of pre­mium cigars. this aim is to be achieved with the cre­ation of La aurora Cigar in­sti­tute, which ed­u­cates and teaches stu­dents about the world of cigars in a di­dac­tic man­ner. Lessons are given through a group of recog­nised pro­fes­sion­als who will com­mu­ni­cate and dis­sem­i­nate the Do­mini­can to­bacco cul­ture.

the in­sti­tu­tion opens its doors this month, and is en­dorsed by the to­bacco in­sti­tute of the Do­mini­can re­pub­lic. its cour­ses have been de­signed in terms of level and du­ra­tion in ac­cor­dance with the needs of the learn­ers. at the ini­tial stages, im­por­tant rep­re­sen­ta­tive fig­ures of the to­bacco in­dus­try will be present in or­der to im­part their ex­per­tise and knowl­edge.

th­ese fig­ures in­clude the likes of Án­gel Daniel núñez, for­mer pres­i­dent of gen­eral Cigar Co.; Ben­jamín Menén­dez, an em­blem­atic fig­ure who has been linked to the world of to­bacco for 62 years, hold­ing the po­si­tion of se­nior vice pres­i­dent at gen­eral Cigar Co. un­til his re­tire­ment in 2013; and guillermo León, cur­rent pres­i­dent of La aurora.

the cour­ses are tar­geted at var­i­ous pro­files—from the reg­u­lar con­sumer who wishes to learn how to taste a cigar cor­rectly to som­me­liers who want to broaden their knowl­edge.

“the next open­ing of La aurora Cigar in­sti­tute will un­doubt­edly be one of the ma­jor projects of our com­pany in a very spe­cial year, in which we cel­e­brate 113 years of ex­is­tence through five gen­er­a­tions,” said León.

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