All about Habanos

In­side the 18th festvial del habanos

Virtuozity - - The Humidor -

Cuba was wit­ness once again to the largest an­nual in­ter­na­tional event cel­e­brat­ing the Ha­bano cul­ture. the Xviii Habanos Festival came to an end last month with the cel­e­bra­tion of the Gala evening that paid tribute to the Co­hiba brand on its 50th an­niver­sary, with ex­clu­sive tast­ings of its new re­leases.

the gala hosted 1,200 guests, who en­joyed live per­for­mances from Cuban pi­anist and com­poser Chu­cho Valdes; the span­ish fla­menco singer, estrella Morente; and the uruguayan singer-song­writer Jorge Drexler.

this year the tra­di­tional hu­mi­dor auc­tion of seven col­lec­tor items reached a to­tal of €865,000 which will be en­tirely do­nated to the Cuban Pub­lic Health sys­tem. this edi­tion has been es­pe­cially unique thanks to the auc­tion of the first hu­mi­dor (01/50) of the ex­clu­sive spe­cial se­ries “Co­hiba 50

Aniver­sario”, which raised €320,000.

The piece that was auc­tioned is part of a unique and ex­clu­sive se­ries of 50 hu­mi­dors, with 50 Habanos each, all cus­tom de­signed and in­di­vid­u­ally num­bered. This unique hu­mi­dor is made of dif­fer­ent pre­cious woods such as Makas­sar ebony, sycamore and Guarea Ce­drata or Scented Guarea. The in­no­va­tive ex­ter­nal mar­quetry dec­o­rat­ing its doors is the re­sult of a long process of ex­per­i­men­ta­tion in which care­fully se­lected au­then­tic “ligero” Vuelta Abajo leaves are coated with 24-carat gold leaf.

One of the key re­leases this year is the Co­hiba Me­dio Siglo, in a vi­tola form­ing part of the Línea 1492 that pays tribute to the Co­hiba brand’s 50th an­niver­sary.

Fur­ther to the launch in the brand’s reg­u­lar prod­uct port­fo­lio, Co­hiba also pre­sented two im­por­tant spe­cial edi­tions. The first con­sists of a spe­cial edi­tion of vin­tage-style hu­mi­dors lim­ited to 1966 num­bered draw­ers, with the ex­clu­sive Co­hiba Ma­jes­tu­osos 1966vi­tola and in a unique for­mat (58mm ring gauge x 150 mm length).

Mean­while, at the press con­fer­ence presided by Leopoldo Cin­tra González,com­mer­cial Vice-pres­i­dent of Habanos, S.A. and Javier Ter­rés Er­cilla, Vice-pres­i­dent of Development of Habanos, S.A., the year’s other ma­jor launches were pre­sented, such as the Cosecha Reserva 2012 from the Hoyo de Mon­ter­rey brand, in its fa­mous Epi­cure No 2 vi­tola; the new Mag­num 54 from the H. Up­mann brand, which be­comes part of the reg­u­lar port­fo­lio within the suc­cess­ful Mag­num Range; and the spe­cial edi­tion com­mem­o­ra­tive Cuaba 20 Aniver­sario.

Fi­nally, the 20th Edi­tion of the Habanos Awards was held. Va­le­rio Cor­nale re­ceived the award in the Com­mu­ni­ca­tion cat­e­gory. Do­minique Gy­selinck was awarded in the cat­e­gory of Busi­ness and Manuel Tuero was the win­ner in the Pro­duc­tion cat­e­gory.

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