Artis­tic flair

Davidoff art ini­tia­tive launches sec­ond Davidoff lim­ited edi­tion

Virtuozity - - The Humidor -

cap­ture pro­found nar­ra­tives about the his­tory of the Caribbean. ‘from Many Sides’ utilises digi­tised ren­der­ings to cre­ate an im­mer­sive, multi-sen­sory ex­pe­ri­ence that blends land­scapes, cul­tures, sto­ries and peo­ple of the Caribbean re­gion and high­lights the rich her­itage of the re­gion through a va­ri­ety of con­tent unique to lo­cal ex­pe­ri­ences, re­worked and pre­sented as an in­ter­ac­tive work of art.

“My re­cent cre­ative prac­tice is deeply in­spired by a long­ing to re­con­nect with my birth land as well as the cul­tural space of the Caribbean,” said Mcgilchrist, who was born in Ja­maica and moved to europe when she was three.

“My ed­u­ca­tion abroad awarded me the op­por­tu­nity to learn new me­dia tech­nol­ogy plat­forms but i also had ac­cess to lo­cal art hubs and tra­di­tional artis­tic prac­tices when i re­turned home to Ja­maica. Be­cause of the du­al­ity on my ex­pe­ri­ences, i as­pire to cre­ate art­work that over­turns bi­o­graph­i­cal or so­cial ex­pec­ta­tions through a Caribbean-cen­tered, mul­ti­me­dia arts prac­tice.”

Davidoff has an es­tab­lished his­tory of en­gag­ing artists and de­sign­ers for spe­cial edi­tions. Launched in 2012, the Davidoff art ini­tia­tive was de­signed to build more vis­i­bil­ity and recog­ni­tion for art and artists in the Caribbean. in ad­di­tion to of­fer­ing res­i­den­cies and grants fo var­i­ous artists, as well as or­gan­is­ing di­a­logues to gar­ner ap­pre­ci­a­tion for Caribbean art, the Dai pro­duced the first Lim­ited art edi­tion cigar box in 2014, fea­tur­ing the work of Cuban- born artist Quisqueya hen­ríquez.

“Davidoff is con­tin­u­ously look­ing for new ways to en­gage with and sup­port con­tem­po­rary art. The Lim­ited art edi­tion sup­ports the Dai’s mis­sion of fa­mil­iaris­ing the in­ter­na­tional au­di­ence with artists from the Caribbean and it helps fund the Davidoff art ini­tia­tive at the same time,” said hans-kris­tian hoe­js­gaard, Ceo oet­tinger Davidoff ag.

“olivia’s video work is a fas­ci­nat­ing vis­ual blend of re­gion­ally spe­cific el­e­ments. Be­cause craft­ing and blend­ing are the same val­ues at the heart of ev­ery­thing we do, we feel that Davidoff is per­fectly matched with this ex­tra­or­di­nary artist.”

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