Na­tiv

DE­SPITE IN­TENSE COM­PE­TI­TION IN THE HIGH-END AU­DIO MAR­KET, START-UP NA­TIV SOUND IS QUICKLY MAK­ING A NAME FOR IT­SELF AS A PUR­VEYOR OF AC­CES­SI­BLE, HIGH-PER­FOR­MANCE SYS­TEMS

Virtuozity - - Hand Made -

as Sony’s MHC-V7D Mini Hi-fi Sys­tem and Bose’s Life­style Sound­touch 525 – along with count­less other high-end sys­tems. The re­gion yearns for the best of the best.

With that in mind, the Mid­dle East could be the per­fect stomp­ing ground for Na­tiv Sound, a start-up built from the ground up to sat­isfy au­dio­phile needs. And au­dio­philes world­wide have al­ready shown their sup­port for the brand; it launched on crowd-fund­ing site Indiegogo, with back­ers gain­ing ac­cess to the first mod­els in the range for around 50% less than what the prod­ucts re­tail for now. Quite a bar­gain, given that the equip­ment Na­tiv pro­duces se­ri­ously high-end.

And while Na­tiv’s prod­ucts do cater for high-end au­dio needs, the brand has done much to make the tech­nol­ogy ac­ces­si­ble to less tech­no­log­i­cally ad­vanced buy­ers who just love mu­sic. Af­ter all, the au­dio­phile world is fa­mous for its geek­i­ness, and while there is plenty to love about Na­tiv from a geek’s point of view, the brand has tried its ut­most to not make tech­nol­ogy the be-all and end-all of the ex­pe­ri­ence.

“Na­tiv is a great ad­di­tion for any­one that loves mu­sic.” says Michael Li, CEO and Co­Founder of Na­tiv. “From au­dio­philes with high-per­for­mance au­dio and A/V sys­tems to

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