DESPITE INTENSE COMPETITION IN THE HIGH-END AUDIO MARKET, START-UP NATIV SOUND IS QUICKLY MAKING A NAME FOR ITSELF AS A PURVEYOR OF ACCESSIBLE, HIGH-PERFORMANCE SYSTEMS
as Sony’s MHC-V7D Mini Hi-fi System and Bose’s Lifestyle Soundtouch 525 – along with countless other high-end systems. The region yearns for the best of the best.
With that in mind, the Middle East could be the perfect stomping ground for Nativ Sound, a start-up built from the ground up to satisfy audiophile needs. And audiophiles worldwide have already shown their support for the brand; it launched on crowd-funding site Indiegogo, with backers gaining access to the first models in the range for around 50% less than what the products retail for now. Quite a bargain, given that the equipment Nativ produces seriously high-end.
And while Nativ’s products do cater for high-end audio needs, the brand has done much to make the technology accessible to less technologically advanced buyers who just love music. After all, the audiophile world is famous for its geekiness, and while there is plenty to love about Nativ from a geek’s point of view, the brand has tried its utmost to not make technology the be-all and end-all of the experience.
“Nativ is a great addition for anyone that loves music.” says Michael Li, CEO and CoFounder of Nativ. “From audiophiles with high-performance audio and A/V systems to