Time for the Great­est

A CHANCE MEET­ING BE­TWEEN TAG HEUER CEO JEAN-CLAUDE BIVER AND MUHAM­MAD ALI LED TO THE BOX­ING WORLD GATH­ER­ING IN BROOK­LYN FOR THE AUC­TION OF A VERY SPE­CIAL WATCH. VIR­TUOZ­ITY WAS THERE TO MIX WITH SOME OF AMER­ICA’S MOST FA­MOUS SPORT­ING NAMES

Virtuozity - - Handmade -

ev­ery­one you ever speak to who met the world’s most fa­mous boxer. Re­gard­less of your views on his pol­i­tics, his ver­bose out­bursts or his act­ing in the ring, Muham­mad Ali had a gift and it wasn’t just re­lated to box­ing.

His abil­ity stretched be­yond the ropes, out­side of the gym and be­yond the bound­aries of the poor area of Louisville, Ken­tuckym where he grew up. He had a way, a way of speak­ing to peo­ple that made them both lis­ten and then act on what he said. He was a mo­ti­va­tor and a guide, un­less you were fac­ing him in the ring.

Four years ago, Ali met Jean-claude Biver, CEO of TAG Heuer & Pres­i­dent of the LVMH Watch Di­vi­sion, and as with ev­ery­one else, the watch in­dus­try gi­ant was deeply af­fected by meet­ing the man sim­ply known as ‘the Great­est’.

Biver de­cided to make a Muham­mad Ali edi­tion watch in­spired by the fa­mous TAG Heuer Ring-master watch cur­rently on dis­play in the TAG Heuer mu­seum. The

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