Time for the Greatest
A CHANCE MEETING BETWEEN TAG HEUER CEO JEAN-CLAUDE BIVER AND MUHAMMAD ALI LED TO THE BOXING WORLD GATHERING IN BROOKLYN FOR THE AUCTION OF A VERY SPECIAL WATCH. VIRTUOZITY WAS THERE TO MIX WITH SOME OF AMERICA’S MOST FAMOUS SPORTING NAMES
everyone you ever speak to who met the world’s most famous boxer. Regardless of your views on his politics, his verbose outbursts or his acting in the ring, Muhammad Ali had a gift and it wasn’t just related to boxing.
His ability stretched beyond the ropes, outside of the gym and beyond the boundaries of the poor area of Louisville, Kentuckym where he grew up. He had a way, a way of speaking to people that made them both listen and then act on what he said. He was a motivator and a guide, unless you were facing him in the ring.
Four years ago, Ali met Jean-claude Biver, CEO of TAG Heuer & President of the LVMH Watch Division, and as with everyone else, the watch industry giant was deeply affected by meeting the man simply known as ‘the Greatest’.
Biver decided to make a Muhammad Ali edition watch inspired by the famous TAG Heuer Ring-master watch currently on display in the TAG Heuer museum. The