A week to remember
ALL THE ACTION FROM THE 2016 EDITION OF DUBAI WATCH WEEK, THE ONLY EVENT IN THE MIDDLE EAST DEDICATED TO HOROLOGY
LAST MONTH SAW THE launch of the second edition of Dubai Watch Week, the only event in the Middle East dedicated to horology. Organised by Ahmed Seddiqi & Sons, the event ran over four days across two locations—dubai International Financial Centre (DIFC) and the Dubai Mall, celebrating innovation and craftsmanship in the world of horology.
The theme, Masters of Time, was prevalent in the programme running across several exhibitions, workshops, forums, watchmaking master-classes and exclusive VIP events at both venues. The programmes showcased an expanded itinerary to Dubai Watch Week’s inaugural edition last year. Highlighting different educational aspects of the world of horology, the panels at the horology forum offered a unique insight into the world’s most illustrious watch per- sonalities, where they shared their expertise and knowledge with the general public.
“We are proud to bring back Dubai Watch Week for a second edition, following its spectacular success last year. The region and the UAE’S dynamic markets are not only finding a deeper rooted interest in time pieces, there is also a growing population of connoisseurs and amateurs interested in learning more about the incredible art of watchmaking,” said Hind Abdul Hamied Seddiqi, Chief Marketing Officer, Seddiqi Holding, ahead of the event.
“We are fortunate to partner with the Fondation de Haute Horlogerie (FHH) who will bring the world’s experts to share insights into the art of horology. This event will allow visitors to become more knowledgeable about the craftsmanship, while offering them the unique opportunity to under his guidance was a once-in-a-lifetime opportunity.
In addition to master knowledge being passed on by these experts, IWC Schaffhausen, Jaeger Lecoultre, Panerai and Vacheron Constantin all had a presence at the classes.
Meanwhile, the comprehensive ‘Horological Movements’ exhibition taught watch enthusiasts about the different classifications of movements presented by the leading watch brands. Curated by Dubai Watch Week and participating brands, the exhibition introduced guests to advanced watch movements and complications and also provided visitors with the opportunity to meet the “masters of time”—brand CEOS, founders and watchmakers.
Visitors interested in learning more about cultural elements outside the watchmaking world were able to explore a creative world
of ideas and presentations at the Creative Hub in the DIFC during the week. A new addition, it was presented through a series of talks that were designed to foster creativity and showcase innovation. There were special launches and announcements made by over 10 brands, a session by Christie’s on curating a collection, and Hodinkee hosting its first networking platform.
Also throughout the week, the Dubai Mall’s Grand Atrium was host to over 100 museum pieces, which showcased the region’s largest watch exhibition to date in The Mastery of Time—curated by the Fondation de la Haute Horlogerie (FHH) and sowcasing a special presentation of unique pieces curated by the participating brands.
The FHH wasn’t the only organisation curating exhibitions, either. This year, for the first time, Ahmed Seddiqi & Sons have curated an experience called Make Time Your Own. The experience allowed visitors to step into the world of time as they experienced four different relationships with