A week to re­mem­ber


Virtuozity - - Horology -

LAST MONTH SAW THE launch of the sec­ond edi­tion of Dubai Watch Week, the only event in the Mid­dle East ded­i­cated to horol­ogy. Or­gan­ised by Ahmed Sed­diqi & Sons, the event ran over four days across two lo­ca­tions—dubai In­ter­na­tional Fi­nan­cial Cen­tre (DIFC) and the Dubai Mall, cel­e­brat­ing in­no­va­tion and crafts­man­ship in the world of horol­ogy.

The theme, Mas­ters of Time, was preva­lent in the pro­gramme run­ning across sev­eral ex­hi­bi­tions, work­shops, fo­rums, watch­mak­ing mas­ter-classes and ex­clu­sive VIP events at both venues. The pro­grammes show­cased an ex­panded itin­er­ary to Dubai Watch Week’s in­au­gu­ral edi­tion last year. High­light­ing dif­fer­ent ed­u­ca­tional as­pects of the world of horol­ogy, the pan­els at the horol­ogy fo­rum of­fered a unique in­sight into the world’s most il­lus­tri­ous watch per- son­al­i­ties, where they shared their ex­per­tise and knowl­edge with the gen­eral pub­lic.

“We are proud to bring back Dubai Watch Week for a sec­ond edi­tion, fol­low­ing its spec­tac­u­lar suc­cess last year. The re­gion and the UAE’S dy­namic mar­kets are not only find­ing a deeper rooted in­ter­est in time pieces, there is also a grow­ing pop­u­la­tion of con­nois­seurs and am­a­teurs in­ter­ested in learn­ing more about the in­cred­i­ble art of watch­mak­ing,” said Hind Ab­dul Hamied Sed­diqi, Chief Mar­ket­ing Officer, Sed­diqi Hold­ing, ahead of the event.

“We are for­tu­nate to partner with the Fon­da­tion de Haute Hor­logerie (FHH) who will bring the world’s ex­perts to share in­sights into the art of horol­ogy. This event will al­low vis­i­tors to be­come more knowl­edge­able about the crafts­man­ship, while of­fer­ing them the unique op­por­tu­nity to un­der his guid­ance was a once-in-a-life­time op­por­tu­nity.

In ad­di­tion to mas­ter knowl­edge be­ing passed on by these ex­perts, IWC Schaffhausen, Jaeger Le­coul­tre, Pan­erai and Vacheron Con­stantin all had a pres­ence at the classes.

Mean­while, the com­pre­hen­sive ‘Horo­log­i­cal Move­ments’ ex­hi­bi­tion taught watch en­thu­si­asts about the dif­fer­ent clas­si­fi­ca­tions of move­ments pre­sented by the lead­ing watch brands. Cu­rated by Dubai Watch Week and par­tic­i­pat­ing brands, the ex­hi­bi­tion in­tro­duced guests to ad­vanced watch move­ments and com­pli­ca­tions and also pro­vided vis­i­tors with the op­por­tu­nity to meet the “mas­ters of time”—brand CEOS, founders and watch­mak­ers.

Vis­i­tors in­ter­ested in learn­ing more about cul­tural el­e­ments out­side the watch­mak­ing world were able to ex­plore a cre­ative world

of ideas and pre­sen­ta­tions at the Cre­ative Hub in the DIFC dur­ing the week. A new ad­di­tion, it was pre­sented through a se­ries of talks that were de­signed to fos­ter cre­ativ­ity and show­case in­no­va­tion. There were spe­cial launches and an­nounce­ments made by over 10 brands, a ses­sion by Christie’s on cu­rat­ing a col­lec­tion, and Hodin­kee host­ing its first net­work­ing plat­form.

Also through­out the week, the Dubai Mall’s Grand Atrium was host to over 100 mu­seum pieces, which show­cased the re­gion’s largest watch ex­hi­bi­tion to date in The Mas­tery of Time—cu­rated by the Fon­da­tion de la Haute Hor­logerie (FHH) and sow­cas­ing a spe­cial pre­sen­ta­tion of unique pieces cu­rated by the par­tic­i­pat­ing brands.

The FHH wasn’t the only or­gan­i­sa­tion cu­rat­ing ex­hi­bi­tions, ei­ther. This year, for the first time, Ahmed Sed­diqi & Sons have cu­rated an ex­pe­ri­ence called Make Time Your Own. The ex­pe­ri­ence al­lowed vis­i­tors to step into the world of time as they ex­pe­ri­enced four dif­fer­ent relationships with

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