The lat­est in lux­ury and tech­nol­ogy - the Sen­tu­rion key

SEN­TU­RION HAVE DE­VEL­OPED AN ELITE SU­PER­CAR KEY THAT CAN COST AS MUCH AS $113,000

Virtuozity - - Virtuozo -

UN­LIKE IN MOST RE­GIONS around the world, own­ing a su­per­car in the Mid­dle East does lit­tle to make you stand out from the crowd. Spend a few min­utes on any road in Dubai, Doha or Riyadh and you will see an ar­ray of the world’s most ex­pen­sive au­to­mo­biles.

In or­der to make a state­ment, own­ers will in­vest mil­lions in cus­tomis­ing their cars. Yet very few will own the ex­clu­sive Sen­tu­rion key – a lux­ury bracelet that be­comes an en­try sys­tem for your su­per­car. Show­cased at the in­au­gu­ral Gulf Con­cours event at the Burj Al Arab late last year, there was no short­age of in­ter­est in the unique car key.

As the com­pany proudly boast, “the Sen­tu­rion is the most unique col­lec­tors’ item in the world. It is one in a bil­lion”. That is due to the fact that each piece is cre­ated as part of a limited edi­tion se­ries of

only seven.

The rac­ing se­ries fea­tures the Monaco and the Monza – made of hand­crafted plat­inum and rose gold re­spec­tively, as well as leather, white car­bon and ti­ta­nium.

The life­style edi­tions, the May­fair and St Barths, dif­fer thanks to the use of black and blue car­bon, while the di­a­mond edi­tions, the Em­peror and Tsar, fea­ture black and flaw­less di­a­monds.

These are avail­able from $50,000 to $113,000, but it is the me­te­orite edi­tions that prove to be truly ex­clu­sive. The At­las and Tri­ton both fea­ture hand­crafted an­cient me­te­orite, plat­inum and polyurethane, and are avail­able in ma­rine blue and gun­metal grey. These unique ver­sions of the Sen­tu­rion are avail­able for around $85,000.

Dis­cussing the use of a me­te­orite, a Sen­tu­rion spokesman said: “These me­te­orites have travelled the uni­verse for four bil­lions years and are older than the Earth it­self,” state Sen­tu­rion.

“The Wid­manstät­ten Etch that fea­tures on the bracelet is the prod­uct of the slow cool­ing of the me­te­orite at zero Kelvin over mil­lions of years in space. This ex­trater­res­trial pat­tern can­not be repli­cated on Earth and is unique for each piece, mean­ing

“The Sen­tu­rion is the most unique col­lec­tors’ item in the world. It is one in a bil­lion.”

no two Sen­tu­ri­ons from the me­te­orite se­ries are alike.”

Should an owner de­cide that he would like a be­spoke de­sign then the com­pany also of­fer a ser­vice in which a client can com­mis­sion a one of a kind piece. They are able to se­lect the ma­te­ri­als, met­als and pre­cious stones used in the piece.

“We are ded­i­cated to craft­ing each Sen­tu­rion to per­fec­tion. Over 70 hours are spent on the cre­ation of a sin­gle state­ment piece, with the world’s lead­ing ex­perts in­volved in ev­ery stage of the process, from un­der­wa­ter spark ero­sion to the pre­ci­sion laser-cut­ting to a thou­sandth of a mil­lime­ter,” add Sen­tu­rion.

But it is not just the aes­thet­ics that make

“We are ded­i­cated to craft­ing each Sen­tu­rion to per­fec­tion. Over 70 hours are spent on the cre­ation of a sin­gle state­ment piece.”

the bracelet so unique, the tech­nol­ogy used in­side the Sen­tu­rion al­lows the owner to lock and un­lock cars, homes, garages, he­li­pads and even yachts – all re­motely.

That is thanks to the rev­o­lu­tion­ary RFID an­tenna iso­la­tors (ra­dio fre­quency iden­ti­fi­ca­tion, the use of elec­tro­mag­netic fields to trans­fer data) that gives the Sen­tu­rion one of the most pow­er­ful mi­cro key­less en­try se­cu­rity sys­tems in the world.

“We built the Sen­tu­rion for peo­ple who want ac­cess to the lat­est tech­nol­ogy, but don’t want to com­pro­mise on a low-end, bud­get, mass-pro­duced prod­uct,” say Sen­tu­rion.

“They are specif­i­cally de­signed to be up­graded as the cus­tomer finds it nec­es­sary and as the tech­nol­ogy ad­vances. There is no point buy­ing such an ad­vanced piece of hard­ware if it goes out of date within a year. So we make sure it is up­date­able when nec­es­sary.

“The tech­nol­ogy and the fit­ting is pro­vided by Yale and we think there is no mat­ter tech­nol­ogy avail­able on the mar­ket.

“Each el­e­ment is vig­or­ously tested to make sure it is use­able for the mil­i­tary and the pub­lic. We be­lieve the Sen­tu­rion cus­tomer de­serves the best so that is what we are aim­ing to pro­vide.”

“We built the Sen­tu­rion for peo­ple who want ac­cess to the lat­est tech­nol­ogy, but don’t want to com­pro­mise on a low-end, prod­uct. ”

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