Paro ldimucit­teiodn

H. UP­MANN UN­VEIL THE NEW SIR WIN­STON GRAN RESERVA 2011 IN HA­VANA

Virtuozity - - Brand -

FOR THE FIRST TIME in the com­pany’s his­tory, H. Up­mann have re­leased a Gran Reserva, which will be pre­sented in a unique and ex­clu­sive pro­duc­tion of 5,000 num­bered cases. The Sir Win­ston Gran Reserva 2011 uses wrap­per, binder and filler that have un­der­gone an ex­ten­sive five-year ag­ing process.

Un­veiled at the re­cent XIX Ha­bano Fes­ti­val in Cuba, the launch in­au­gu­rates the Gran Reserva con­cept for the brand af­ter hav­ing leaves mak­ing up the Ha­bano un­der­went a five-year ag­ing process which re­leases tan­nins that give the tobacco leaves a rounder, sweeter and more aro­matic flavour.

Each of the 5,000 cases will have 20 Habanos and will be pre­sented in ex­quis­ite pack­ing that char­ac­terises the Gran Reserva. The case fea­tures an el­e­gant black lac­quer fin­ish as well as the brand and the con­cept’s seal printed in gold on the lid.

Made com­pletely by hand with long mem­bers of the Na­tional Tast­ing Com­mis­sion – came to­gether with ex­perts from the Cuban tobacco in­dus­try and Habanos, S.A.

The Sir Win­ston (47 x 178 mm) has long been one of the best known Habanos ap­pre­ci­ated by en­thu­si­asts around the world with its Juli­eta No 2 vi­tola. Ap­pre­ci­ated for it’s long and pleas­ant smok­ing for­mat, the lat­est ad­di­tion to the col­lec­tion con­tin­ues to com­bine the soft to medium strength flavour with the del­i­cate and aro­matic char­ac­ter that the ag­ing of its leaves pro­vides.

The Sir Win­ston Gran Reserva 2011 fur­ther strength­ens the port­fo­lio of H. Up­mann and Habanos, S.A. who pre­sented their first Reserva back in 2003 when they launched the Co­hiba Selec­ción Reserva Cosecha 1999.

Six years later they in­tro­duced the first Habanos Gran Reserva with the vi­tola cho­sen for the in­au­gu­ra­tion of this con­cept be­ing the em­blem­atic Siglo VI Co­hiba, Cosecha 2003.

Now H. Up­mann, which is the old­est and most pres­ti­gious Habanos brand, are en­ter­ing the Gran Reserva mar­ket. Founded back in 1844, the com­pany has be­come char­ac­terised by its soft to medium strength flavour.

They have con­tin­u­ously added to their port­fo­lio, hav­ing last year added a new Mag­num 54 (54 x 120 mm) to their range, as well as sev­eral small vi­to­las such as the Coronas Ju­nior (36 x 115 mm) and Half Corona (44 x 90 mm). This year they will also strengthen their line-up with the re­lease of the Con­nossieur B (54 x 150 mm), which will be dis­trib­uted ex­clu­sively through the La Casa del Ha­bano net­work and Habanos spe­cial­ists stores.

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