A new era
FRENCH BRAND QUAI D’ORSAY REVEAL TWO NEW VITOLAS DURING HABANO FESTIVAL
smokers all around the world will be able to discover and enjoy this special Habanos brand with French charm and refinement, yet with all the flavour, character and intensity of the best Cuban tobacco. Introduced at the XIX Habano Festival in Cuba, Quai D’orsay presented the Quai D’orsay No 50 (50 x 110 mm) and Quai D’orsay No 54 (54x 135 mm) vitolas, both in 10 and 25-unit presentations.
These will be added to the Coronas Claro (42 x 142 mm) vitola to create an attractive portfolio that will be available worldwide in 2017 through the Habanos international distribution network.
The Quai D’orsay No 54 (54 x 135 mm) vitola, called Edmundo Grueso, is a new vitola in the regular Habanos, S.A. portfolio.
This new release from for Quai D’orsay arrives with a new design and labelling that will reinforce the presentation of its boxes. The band uses its characteristic original structure, geometric lines, but has been increased in size and enriched with different printing techniques, incorporating various gold colours, reliefs and patterns, as well as each vitola’s name.
The brand’s origins have also been given greater visibility and presence, with the references to ’Habana’ and ‘Cuba’ in the centre and on the sides of the band. A simplified version of this new band was presented at the 2016 Regional Edition for the French market, with the Quai D’orsay Secreto Cubano (40 x 110 mm) vitola.
In addition to the band, there is new labelling to reinforce the brand codes in the box, since all packaging will be presented with an innovative bofetón as well as a papeleta costero.
The new vitolas, Quai D’orsay No 50 (50 x 110 mm) and Quai D’orsay No 54 (54 x 135 mm), are incorporated into the regular portfolio with the same black Cuban tobacco flavour - smooth, pleasant and elegant - that has characterised the brand since its launch.
All Quai D’orsay brand Habanos are made by hand with long filler with leaves