A new era

FRENCH BRAND QUAI D’OR­SAY RE­VEAL TWO NEW VI­TO­LAS DUR­ING HA­BANO FES­TI­VAL

Virtuozity - - Brand -

smok­ers all around the world will be able to dis­cover and en­joy this spe­cial Habanos brand with French charm and re­fine­ment, yet with all the flavour, char­ac­ter and in­ten­sity of the best Cuban tobacco. In­tro­duced at the XIX Ha­bano Fes­ti­val in Cuba, Quai D’or­say pre­sented the Quai D’or­say No 50 (50 x 110 mm) and Quai D’or­say No 54 (54x 135 mm) vi­to­las, both in 10 and 25-unit pre­sen­ta­tions.

Th­ese will be added to the Coronas Claro (42 x 142 mm) vi­tola to cre­ate an at­trac­tive port­fo­lio that will be avail­able world­wide in 2017 through the Habanos in­ter­na­tional dis­tri­bu­tion net­work.

The Quai D’or­say No 54 (54 x 135 mm) vi­tola, called Ed­mundo Grueso, is a new vi­tola in the reg­u­lar Habanos, S.A. port­fo­lio.

This new re­lease from for Quai D’or­say ar­rives with a new de­sign and la­belling that will re­in­force the pre­sen­ta­tion of its boxes. The band uses its char­ac­ter­is­tic orig­i­nal struc­ture, geo­met­ric lines, but has been in­creased in size and en­riched with dif­fer­ent print­ing tech­niques, in­cor­po­rat­ing var­i­ous gold colours, re­liefs and pat­terns, as well as each vi­tola’s name.

The brand’s ori­gins have also been given greater vis­i­bil­ity and pres­ence, with the ref­er­ences to ’Ha­bana’ and ‘Cuba’ in the cen­tre and on the sides of the band. A sim­pli­fied ver­sion of this new band was pre­sented at the 2016 Re­gional Edi­tion for the French mar­ket, with the Quai D’or­say Se­creto Cubano (40 x 110 mm) vi­tola.

In ad­di­tion to the band, there is new la­belling to re­in­force the brand codes in the box, since all pack­ag­ing will be pre­sented with an in­no­va­tive bofetón as well as a pa­peleta cos­tero.

The new vi­to­las, Quai D’or­say No 50 (50 x 110 mm) and Quai D’or­say No 54 (54 x 135 mm), are in­cor­po­rated into the reg­u­lar port­fo­lio with the same black Cuban tobacco flavour - smooth, pleas­ant and el­e­gant - that has char­ac­terised the brand since its launch.

All Quai D’or­say brand Habanos are made by hand with long filler with leaves

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