A new range of eco-friendly sunnies has been launched in the UAE. Wild Wood’s Luke Morris reveals the ethos behind the brand
A new brand of eco-friendly sunglasses has been launched in the UAE.
What was the inspiration for these shades? I launched an outdoor and adventure community for the UAE and Oman last year called Wild Arabia. It is all about inspiring people to discover and explore the beautiful landscape that the region has to offer, and to encourage people to get outdoors more. Wild Wood came from that. How so? Sport, the outdoors and travelling are all passions of mine, and I wanted to create a store on the Wild Arabia site to make it into more of a business. I initially thought about water sports equipment but decided on handmade wooden sunglasses that are also eco-friendly. What’s special about these sunglasses? They are made out of wood and not plastic, so they’re much more environmentally friendly. A couple of our models (the Vaquita and the Bengal Tiger) are actually made out of recycled skateboard wood. Even the case is made from bamboo to ensure the product is as eco-friendly as possible. Are they handmade? Yes, they are. So they are all unique, meaning you won’t see everyone walking down the street in the same pair. They have one of the highest quality lenses around with UV400 protection. Plus, what’s pretty cool is that they float. What’s next? For the time being we’re putting all our focus into sunglasses, but I’ve considered broadening out – for instance, wooden watches.
From Dhs295. wildwoodme.com