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A new range of eco-friendly sun­nies has been launched in the UAE. Wild Wood’s Luke Mor­ris re­veals the ethos be­hind the brand

What's On (Abu Dhabi) - - CONTENTS -

A new brand of eco-friendly sun­glasses has been launched in the UAE.

What was the in­spi­ra­tion for th­ese shades? I launched an out­door and ad­ven­ture com­mu­nity for the UAE and Oman last year called Wild Ara­bia. It is all about in­spir­ing peo­ple to dis­cover and ex­plore the beau­ti­ful land­scape that the re­gion has to of­fer, and to en­cour­age peo­ple to get out­doors more. Wild Wood came from that. How so? Sport, the out­doors and trav­el­ling are all pas­sions of mine, and I wanted to cre­ate a store on the Wild Ara­bia site to make it into more of a busi­ness. I ini­tially thought about wa­ter sports equip­ment but de­cided on hand­made wooden sun­glasses that are also eco-friendly. What’s spe­cial about th­ese sun­glasses? They are made out of wood and not plas­tic, so they’re much more en­vi­ron­men­tally friendly. A couple of our mod­els (the Vaquita and the Ben­gal Tiger) are ac­tu­ally made out of re­cy­cled skate­board wood. Even the case is made from bam­boo to en­sure the prod­uct is as eco-friendly as pos­si­ble. Are they hand­made? Yes, they are. So they are all unique, mean­ing you won’t see ev­ery­one walk­ing down the street in the same pair. They have one of the high­est qual­ity lenses around with UV400 pro­tec­tion. Plus, what’s pretty cool is that they float. What’s next? For the time be­ing we’re putting all our fo­cus into sun­glasses, but I’ve con­sid­ered broad­en­ing out – for in­stance, wooden watches.

From Dhs295. wild­woodme.com

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