Fam­ily busi­ness first


WKND - - Points Of View -

Work­ing for a fam­ily busi­ness is far more chal­leng­ing than hav­ing any other kind of job. Most of­ten, the ex­pec­ta­tions are higher and the work hours longer. And just when you get the hang of it, some tur­bu­lent mar­ket change comes along that re­quires you to re­form your work flow. Re­brand­ing your fam­ily busi­ness ( Apr 15) was an in­ter­est­ing ar­ti­cle that high­lighted points all man­agers should keep in mind. It is es­sen­tial, for starters, to keep em­ploy­ees happy be­cause they can make or break your busi­ness. But I be­lieve the most im­por­tant thing is be­ing open to the idea of change. It truly is a con­stant, and the faster we re­alise this, the bet­ter.

Saima Akram, by email

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