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Burberry has an­nounced that Bri­tish ac­tress Lily James — best known for her roles on Down­ton Abbey and Cin­derella — will suc­ceed mod­els Kate Moss and Cara Delev­ingne as the new face of the My Burberry fra­grances, mark­ing her first ever global ad­ver­tis­ing cam­paign. Lily’s Burberry de­but will be re­vealed in Au­gust this year with a film and se­ries of images shot by Mario Testino for the global launch of My Burberry Black, an in­tense and sen­sual new fra­grance for women. Said Burberry CEO Christo­pher Bai­ley: “I’m so de­lighted to have worked with the very lovely and clever Lily James on our new My Burberry cam­paign. I have ad­mired her work for quite some time and was bowled over by her won­der­ful charm and her warmth when we met, so it was a treat to have had the op­por­tu­nity to col­lab­o­rate on this shoot to­gether." Visit www. burberry. com for more info.

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