Dean Wright

Cre­ative video di­rec­tor Dean Wright tell Mark Smith how he brings mo­tor rac­ing to life

3D Artist - - CONTENT -

In­side motorsport de­sign with the cre­ative video di­rec­tor

Few sports in­spire as pas­sion­ate a fan fol­low­ing as mo­tor rac­ing. ev­ery de­tail of the cars, the tracks and the driv­ers’ records are poured over, scru­ti­nised and dis­cussed ad in­fini­tum by a fan base for whom the devil is al­ways in the de­tail. But for those same fans, it’s also ar­guably one of the least ac­ces­si­ble sports. touch­ing the hugely valu­able cars, or even see­ing them up close, is out of reach to most.

so bring­ing those de­tails to life, mak­ing them feel real and cap­tur­ing all the ex­cite­ment of the grid in a way that makes the fans feel truly in­volved is some­thing the motorsport in­dus­try and those cov­er­ing it are har­ness­ing tech­nol­ogy to make hap­pen. One of the cre­atives at the fore­front of this new wave of 3d motorsport de­sign is dean Wright. A visual ef­fects su­per­vi­sor for, the job of his four-man team is to make it easy for fans to vi­su­alise the things they might not other­wise see. From a video of how air flows around a car to a ren­dered im­age of a ve­hi­cle that looks like it’s been driven right into the of­fice, his team make it hap­pen.

“Com­ing up with cre­ative so­lu­tions to prob­lems on a mo­ment’s no­tice is the daily chal­lenge,” he says. “Com­pared to work­ing in movies or tv, which nor­mally work on monthly or at least weekly time­lines, we are a news out­let at the end of the day. that means most projects are top­i­cal and very time-sen­si­tive, so it’s about find­ing the fastest work­flow to get the mes­sage across to our view­ers as clearly as pos­si­ble.”

the team rely heav­ily on tech such as Maya, red­shift and Af­ter ef­fects for the bulk of the work – but it’s be­hind the scenes with real en­gi­neers that makes the de­signs truly sing. Wright says, “We worked with ex-fer­rari F1 head of aero­dy­nam­ics Willem toet to pro­duce our air­flow an­i­ma­tions. A lot of the visu­al­i­sa­tion in this field you see on tv is wa­tered down or the vi­su­als have come first, not the tech­ni­cal. so by work­ing with Willem and other ex­perts like him, we are at­tempt­ing to bring more real prin­ci­ples of race en­gi­neer­ing to a broader au­di­ence.”

As tech­nol­ogy ad­vances, Wright says the fu­ture of the motorsport de­sign in­dus­try is go­ing to be just like the sport it­self – all about speed, speed and more speed. He ex­plains, “specif­i­cally in our field, i think we will be look­ing at real-time or near real-time ren­der­ing so­lu­tions. With the need for top­i­cal news cov­er­age, be­ing able to ren­der out quick-turn­around projects on the day of break­ing news will be a game changer. so in­ves­ti­gat­ing the use of game en­gines such as un­real or unity is a def­i­nite con­sid­er­a­tion for the fu­ture.”

so what ad­vice would he give to any­one wish­ing to fol­low in his foot­steps? “Make cool per­sonal projects!” he says. “Many of the big steps for­ward i made in my ca­reer were off the back of cre­at­ing things in my spare time that i wish i could be do­ing as a job. the pas­sion you have for those projects will show in the qual­ity and with a bit of luck, the right client or com­pany will hire you to make more!”

JOB TI­TLE Cre­ative video di­rec­tor

Lo­ca­tion Lon­don, UK Ed­u­ca­tion

Exeter Col­lege: Art Foun­da­tion course Bournemouth Univer­sity: Com­puter visu­al­i­sa­tion and an­i­ma­tion


Bi­og­ra­phy Dean Wright is cre­ative video di­rec­tor at He over­sees the pro­duc­tion of cre­ative video projects for Motorsport Net­work in­clud­ing visual ef­fects, mo­tion graph­ics and se­ries brand­ing. Prior to that he worked on tele­vi­sion, film and ad­ver­tis­ing projects, with stints as cre­ative di­rec­tor at com­mer­cial an­i­ma­tion stu­dio Get Wright On It, and at Nviz­ible where he worked on Ed­die the Ea­gle and

King Arthur.

Port­fo­lio high­lights • Au­tosport Rac­ing Car of the

Year, 2017

• Ed­die the Ea­gle, 2016

• BB-8 in Lon­don (Per­sonal),


• Wil­liams FW37 Con­cepts

(Per­sonal), 2015

• Mario Jumps Into Bat­tle

(Per­sonal), 2015

• Rapid Tech, 2015

• NHK Olympics, 2014

• The Pi­rates! Band of Mis­fits,


• Tree Fu Tom, 2011

• Primeval, 2008

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.