A LIMITED AVAILABILITY GAME
We've heard it before. Now it's happening again. When Porsche wheeled out the recent 911 R special, there wasmuch talk of listening to customers, focusing on what they want fromthe driving experience rather thanmerely delivering a numbers car that hit certain quantifiable and objective performance targets.
Problemwas, of course, that the 911 R was so limited in terms of its 991-unit production run that almost anything it did or delivered was academic. Even if you could afford it, you almost certainly couldn't buy one. But wait. Surely Porsche has responded to that issue directly with the new Touring option on the latest 911 GT3. After all, it looks just like a 911 R thanks to its wing-delete aesthetic andmanual-only transmission configuration.
What'smore, the Touring Package is a no-cost option. You don't even have to pay a premium. And the kicker? Unlike the 911 R, Porsche emphasised that the GT3 Touring pack isn't a limitedproduction car. Except it is in practice if you actually try to order one. It turns out that the Touring Package is to be part of the existing GT3 production run rather than representing a new batch of cars. In other words, the introduction of the Touring Package does notmean an overall increase in GT3 production.
That's a problembecause, in the UK at least, the GT3 was effectively already sold out. It's possible that further allocations will be released in future. But if you wander into a UK Porsche Centre today and attempt to order any kind of GT3, Touring or otherwise, you won't havemuch luck.
Of course, the relationship between supply and demand with these kinds of cars is tricky. Simply open up the floodgates on the supply side and the resultmight actually be fewer sales, notmore. Much of the appeal revolves around the perception of exclusivity. Take that away and demand might wander off with it. Instead, what grates is the lip service Porsche pays tomeeting customer demand and preference while it really knows thatmost potential customers simply can't buy one at all. Porschemight not have a very specific number inmind with the Touring option. But it's a limited car all the same.
911 & PORSCHE WORLD