If you’ve ever pur­chased parts or pan­els for your Porsche then you’ll al­most cer­tainly have heard of the Dansk brand – like­wise, you may have pur­chased re­place­ment parts for more mod­ern ve­hi­cles pro­duced by the JP Group, or pos­si­bly even a high-spec SSI P

911 Porsche World - - Contents - Words & Pho­tog­ra­phy: Paul Knight

Porsche O/E qual­ity from Den­mark

Whilst JP Group a/s is very much a global busi­ness, the heart and soul of JP – the com­pany be­hind the fa­mous Dansk brand – is in Vi­borg in cen­tral Den­mark where the busi­ness was started and the HQ and ma­jor ware­houses and man­u­fac­tur­ing plants are lo­cated. And, de­spite be­ing a global op­er­a­tion, JP is very much a fam­ily busi­ness, and that per­sonal at­ten­tion and pas­sion for the busi­ness and its prod­ucts was very ob­vi­ous when we vis­ited.

Chances are that ei­ther you will have fit­ted (or had fit­ted to your Porsche) parts man­u­fac­tured by or sup­plied via JP. How­ever, any JP parts you’re likely to have been in con­tact with will al­most cer­tainly have been sup­plied via its net­work of deal­ers. JP has a great web­site and an im­pres­sive clas­sic parts web­shop, which will not only help you lo­cate ex­actly what you’re after, but will also find your near­est JP sup­plier.


The com­pany was founded by Jo­hannes Ped­er­sen (hence the ‘JP’ brand­ing) who be­gan his work­ing life as a bus driver. Then, in 1965, he started to ded­i­cate all of his spare time to pro­duc­ing rub­ber prod­ucts

for cars, along with rub­ber ham­mers and ash­trays. This busi­ness pro­vided Jo­hannes with the fi­nances re­quired to in­vest in tools and ma­chin­ery for the pro­duc­tion of spare parts for his big­gest in­ter­est: cars. That’s how the busi­ness be­gan – through pure pas­sion.

Jo­hannes Ped­er­sen passed away in 1992 at the age of 63 and was suc­ceeded by his son, Martin. Since then, JP Group has grown to be­come a well-estab­lished, and strongly con­sol­i­dated, busi­ness with ac­tiv­i­ties world­wide and premises to­talling more than 42,000m2.

Martin Ped­er­sen, the cur­rent CEO of JP Group Hold­ing a/s, was born in Vi­borg in 1958 and has been run­ning the com­pany since tak­ing over from his fa­ther, hav­ing started work­ing at JP Group in 1983, only a few years after the es­tab­lish­ment of the com­pany.


Ex­hausts and the as­so­ci­ated hard­ware have long been the com­pany’s staple diet, how­ever, the sup­ply of pat­tern parts for mod­ern ve­hi­cles is the key area of busi­ness. That said, th­ese guys are 100 per cent en­thu­si­asts at heart, hence the Clas­sic Line range of prod­ucts, specif­i­cally aimed at clas­sic VAG, Porsche and some early Mercedes mod­els. JP pro­vides more than 6000 parts via the Clas­sic Line range, and we were sur­prised to learn just how many prod­ucts are pro­duced in-house. Yes, of course there are parts im­ported from Brazil and else­where, how­ever, JP is proud of its in­house man­u­fac­tur­ing and qual­ity con­trol – and we were im­pressed by the hand-made (and ma­chine-made) ex­hausts and body pan­els.

JP has been run­ning as a busi­ness since 1974, hence there is lit­er­ally a ware­house full of var­i­ous stamp­ing dies cov­er­ing ev­ery­thing from VW heat ex­changer sheet metal to alu­minium pan­els for early model Porsches. JP is ac­tu­ally a very pro-ac­tive and for­ward-think­ing con­cern and op­er­ates a fam­ily of busi­nesses un­der the JP ti­tle. You’ll prob­a­bly be fa­mil­iar with names such

as Jopex (ex­hausts) and Dansk (Porsche parts), but there are many other unique busi­nesses op­er­ated via JP. Here we’re talk­ing about HOVWDIAUDI (a re­tail out­let for VW and Audi parts), Quick­pot (a chain of fast-fit ser­vice cen­tres), Bil­li­galu (an on­line al­loy wheel busi­ness), the afore­men­tioned Clas­sic Line, SSI (per­for­mance Porsche ex­hausts) and Garia (elec­tric ve­hi­cles). JP also pur­chased the well-known Quin­ton Hazell brand, which ex­panded the range of parts for both Euro­pean and Asian-pro­duced ve­hi­cles.

The cur­rent range of Porsche body pan­els is ex­ten­sive, cov­er­ing a wide range of mod­els, clas­sic and mod­ern. Re­cent dis­plays at events such as Techno Clas­sica Essen have aroused a great deal of in­ter­est, and pro­voked much dis­cus­sion on web fo­rums. The ru­mours about a full Dansk-branded 911 bodyshell quickly spread fol­low­ing JP’S use of an early shell fit­ted with all their avail­able re­pair pan­els – peo­ple as­sumed that Dansk would soon be of­fer­ing com­plete shells, in much the same way that BL Her­itage sells re­place­ment bod­ies for MGBS. How­ever, that is not yet the case, as a con­ver­sa­tion with Martin Ped­er­sen at Essen con­firmed (although that may well be a fu­ture pos­si­bil­ity should there be ad­e­quate de­mand).


Walk­ing around the HQ, it was im­me­di­ately ob­vi­ous that this is a very slick op­er­a­tion, and that the staff are all very proud to be a part of the JP fam­ily. We’d cer­tainly heard of JP be­fore – and the Dansk name in par­tic­u­lar – and have seen Jp-sup­plied parts in just about ev­ery Porsche work­shop

Ru­mours about a full Dansk-branded bodyshell quickly spread

and parts re­tailer we’ve vis­ited across Europe (and beyond), but a shop tour helps to illustrate just how many parts are pro­duced in Den­mark – some­thing we were not aware of be­fore we were in­vited to check it out.

Ef­fi­cient op­er­a­tions ensure that parts or­dered by lunchtime can be de­liv­ered the very next day (and at a flat-rate) to recog­nised deal­ers in main­land Europe. In re­al­ity, the whole point of this shop tour was to prove just how en­thu­si­as­tic and in­volved the JP fam­ily re­ally is. It’s re­fresh­ing to find gen­uine en­thu­si­asts work­ing at ev­ery level of the busi­ness.


One of the big­gest sur­prises for any vis­i­tor to JP is to find that it’s far more than just a fac­tory – how about the car col­lec­tion? The mod­ern build­ing houses one of the most im­pres­sive (and un­ex­pected) col­lec­tions of clas­sic (and mod­ern) Porsche and Volk­swa­gen ve­hi­cles we’ve had the plea­sure of vis­it­ing in quite some time. Many of the cars on show have been used to test and de­velop JP prod­ucts over the years, but this is far more than just a stor­age fa­cil­ity for re­tired R&D projects. This is an im­pres­sive col­lec­tion of turn-key clas­sics (and fu­ture col­lectibles), which has been ac­cu­mu­lated over time by a pas­sion­ate fam­ily of petrol­heads.

And that’s the key – th­ese are true en­thu­si­asts’ cars. they’re not just static mu­seum pieces, as can be seen from the trickle charg­ers hooked up to many of the ex­hibits – th­ese cars are all ready to be driven, and are reg­u­lars at car shows and lo­cal gath­er­ings. And it’s big: the show­room cov­ers more than 1000m2, and in­cludes a mez­za­nine floor, which fea­tures a cafe/bar. It’s def­i­nitely a must-see if you ever get the op­por­tu­nity when next vis­it­ing Den­mark. PW

It’s re­fresh­ing to find en­thu­si­asts work­ing at ev­ery level of the busi­ness

JP Group’s car col­lec­tion is as im­pres­sive as its parts op­er­a­tion

When it comes to Porsche, JP Group, through its Dansk brand, has body parts for clas­sic 911s and other Porsches cov­ered. Enough for a com­plete bodyshell? Not yet, but such a thing could be com­ing

You know it’s a big op­er­a­tion when you need to con­sult a map to find your way around!

JP Group also has its own in house restora­tion busi­ness us­ing Dansk parts – also use­ful for de­vel­op­ing new panel

Left: JP press steel body pan­els in house and have all the ap­pro­pri­ate presses and jigs

As a Porsche fan, you will more than likely as­so­ciate JP Group and Dansk with Porsche ex­hausts. In­deed, JP Group has re­cently pur­chased the SSI brand

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