Rev­enues and sales on the up and up

911 Porsche World - - News And Views -

Porsche de­liv­ered no fewer than 130,598 ve­hi­cles world­wide in just the first six months of 2018. Com­bined with record rev­enues of 12.3 bil­lion eu­ros over the same pe­riod, it makes for the most suc­cess­ful ever first half of the year for Porsche.

Unit sales were up three per cent over­all com­pared to the same pe­riod last year and it was the Panam­era that en­joyed the strong­est per­cent­age growth. By the end of June, Porsche had de­liv­ered 20,500 units of the four-door sports car, al­most dou­ble the fig­ure from the same pe­riod of the previous year. But the ever­green 911 also saw dou­ble-digit growth with an in­crease of 28 per cent, amount­ing to 21,400 ve­hi­cle de­liv­er­ies. An­nu­alised, that should make for roughly 40,000 911 sales in 2018, mak­ing the year among the most suc­cess­ful ever for the rear-en­gine model.

Porsche also di­vulged that the high­est-vol­ume se­ries con­tinue to be the Macan with 46,600 ve­hi­cles de­liv­ered and the Cayenne with 28,700 de­liv­er­ies. Con­spic­u­ously not ap­pear­ing in the data re­leased was any men­tion of the 718 Boxster and Cay­man twins. Porsche is ru­moured to be pon­der­ing the fu­ture of its mid-en­gined en­try level of­fer­ing in existential terms and we can only as­sume the lack of men­tion in­di­cates at best medi­ocre sales per­for­mance.

“Our per­for­mance in the first half of the year has given us a strong ba­sis for a suc­cess­ful 2018 fi­nan­cial year”, said Oliver Blume, Chair­man of the Ex­ec­u­tive Board of Porsche AG. “It is par­tic­u­larly pleas­ing to note that the iconic 911 is in such de­mand, given that this year we are cel­e­brat­ing ‘70 years of the Porsche sports car’. We are also con­tin­u­ing to in­vest in the fu­ture of our brand: Elec­tri­fi­ca­tion, dig­i­tal­i­sa­tion and con­nec­tiv­ity are ma­jor chal­lenges that we are choos­ing to view as an op­por­tu­nity. Next year will see the mar­ket launch of the Tay­can, the first purely elec­tric Porsche. It will set stan­dards for the fu­ture of mo­bil­ity”, said Blume.

That said, the out­look for the sec­ond half of the year looks rather patchier, in part due to the im­po­si­tion of new emis­sions stan­dards. Heavy in­vest­ment in new tech­nolo­gies in­clud­ing elec­tri­fi­ca­tion could also take some of the shine off re­sults in the sec­ond half of 2018. “We will have some chal­lenges to over­come in the sec­ond half of the year”, said CFO Lutz Meschke. Specif­i­cally, Meschke be­lieves that the com­pany will need to adapt to un­cer­tain po­lit­i­cal and eco­nomic sit­u­a­tions in key markets and also en­sure that its model range is com­pat­i­ble with the new emis­sion stan­dards in Europe.

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