BUSI­NESS TRAVEL GUIDE

Africa’s small­est na­tion is also one of its most con­tent and attractive, and the rest of the world is be­gin­ning to take no­tice

Africa Outlook - - Front Page - Writer: Matthew Staff | Project Man­ager: Joe Pal­liser

Gam­bia: The Smil­ing Coast of West Africa

Gam­bia may be the small­est coun­try in

Africa but it is cer­tainly pack­ing a punch in re­cent years as its rep­u­ta­tion as a tourist hotspot gath­ers mo­men­tum.

Con­se­quently hav­ing a knock-on ef­fect on the coun­try’s econ­omy and in­di­vid­ual busi­ness lines across ar­eas of hos­pi­tal­ity, cui­sine, fi­nance and travel, its GDP has con­sis­tently grown yearon-year for more than a decade now; and is show­ing no signs of slow­ing down as its ac­ces­si­bil­ity and ap­peal con­tin­ues to de­velop.

En­gulfed on three sides by Sene­gal, its im­me­di­ate ac­cess into West Africa has al­ways af­firmed its use­ful­ness to the wider con­ti­nent de­spite its diminu­tive stature, but it is the fourth side open­ing Gam­bia up to the At­lantic Ocean that holds most of the po­ten­tial for the coun­try mov­ing for­ward.

Oc­cu­py­ing the nav­i­ga­ble length of the Gam­bia River val­ley and its sur­round­ing hills, in to­tal Gam­bia only en­joys 80 kilo­me­tres of coast­line, but it’s the ar­ray of re­sorts, trade routes, busi­ness op­por­tu­ni­ties and par­adise views that are packed into this stretch that have con­trib­uted most sig­nif­i­cantly to the coun­try’s re­cent rise to global promi­nence.

In­evitably, the ma­jor­ity of tourists visit Western Gam­bia - the At­lantic fac­ing re­gion - and Upriver Gam­bia

- the rest of the highly veg­e­tated coun­try - for the weather and tem­per­a­tures be­tween Novem­ber and May (dry sea­son) but as recog­ni­tion grows, so too does the di­ver­sity of Gam­bia’s ap­peal, and the busi­ness travel sec­tor is thriv­ing as a re­sult.

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