Cus­tomer Ser­vice

Wel­come to BromS­ports, where cus­tomer ser­vice is the best-sell­ing prod­uct

Airgun World - - Contents -

At BromS­ports, Here­ford, you can be sure of a warm wel­come and ex­pert ad­vice

BromS­port’s re­tail shop is sit­u­ated close to Here­ford city cen­tre and ad­ja­cent to the new shop­ping cen­tre on the site of the old cat­tle mar­ket, where park­ing is plen­ti­ful. A friendly, fam­ily-run busi­ness, BromS­ports (for­mally Brom­yard Sports) was started in 1990 by John and Rose Wood and has been trad­ing from the present shop for over 17 years. John and Rose re­tired a few years ago and the shop passed to their daugh­ter, Kate, who was brought up in the trade, and knows her stuff well.

The busi­ness spe­cialises in air­guns, but is prop­erly li­censed to sup­ply firearms as well. A wide range of air rifles and pis­tols are stocked, at all lev­els from short-range plink­ing and rat­ting, through the springers and gas-rams, to high-end PCPs. Back­ing these up is a full range of es­sen­tial ac­ces­sories such as; am­mu­ni­tion, tar­get­ing, ‘scope sights, slings, swivels and cases, clean­ing equip­ment, lamp­ing etc. For PCP users, air-charg­ing cylin­ders and stir­rup pumps are stocked as well.


A wide range of knives will be found, in­clud­ing locks, fixed-blade, sur­vival, gut-hook hunt­ing, ma­chetes and col­lecta­bles. Then there are Air-Soft pis­tols, rifles and skir­mish­ing ac­ces­sories, to­gether with archery bows, ar­rows and cross­bows.

Kate is a GNAS qual­i­fied archery in­struc­tor and there­fore able to of­fer good ad­vice, and prac­ti­cal knowl­edge to both new­com­ers and sea­soned archers. You can even book archery lessons with her.

BromS­ports is not just about sell­ing, it’s about cus­tomers be­ing val­ued and ex­pe­ri­enc­ing ‘High Street’ shop­ping as it should be. To that end, there are sev­eral ser­vices on of­fer such as; ‘while-you-wait’ in-store air cylin­der fill­ing, ser­vic­ing and re­pairs at all lev­els and at sen­si­ble prices, hy­dro-dip­ping for cus­tomis­ing gun stocks, and a de­liv­ery ser­vice. Cou­pled with this is re­li­able and prac­ti­cal help and ad­vice in plenty, to any­one who needs it.


It’s a mark of suc­cess that many cus­tomers started com­ing in when they were children. Be­cause at a young age they were made wel­come in the shop, and were en­cour­aged in their in­ter­ests, many have now be­come loyal cus­tomers and, in­deed, some even bring in their own children, so the cy­cle con­tin­ues! That’s surely a good way of tak­ing the sport into the fu­ture. Kate also works closely with a num­ber of gun clubs in the area, giv­ing talks and demon­stra­tions when re­quested and de­vel­op­ing mu­tual ben­e­fits for mem­bers.

Times change, though, and so do shop­ping pat­terns, so BromS­ports changes and adapts too. So­cial me­dia is widely used to keep in touch with cus­tomers and oth­ers, and is al­ways avail­able if they have a ques­tion out of hours. www.broms­ also car­ries much in­for­ma­tion on the store, its prod­ucts and ser­vices.


If you’re in the area keep a look­out for var­i­ous shows and events. The com­pany ex­hibits at sev­eral dur­ing the year, and do tune in to Sun­shine Ra­dio where you may well hear their ad­verts. Call into the shop and ex­pe­ri­ence old values, in har­mony with mod­ern shop­ping. I

Ser­vice with a smile is a BromS­ports guar­an­tee!

Peo­ple come back, year after year.

So much stock, and what a va­ri­ety!

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