A day in the life of a fashion photographer
With London Fashion Week about to start, we find out what it’s like to be a top fashion photographer, as Amanda Thomas talks about her typical day
amanda Thomas shares her tips and techniques from the world of style
I’m a fashion and portrait photographer. I love working with sustainable fashion brands, using exceptional photography to create and elevate an emotional connection with style and purpose. A typical client for me is a fashion or lifestyle brand like Natural Spa Factory, which produces genderneutral skincare, and Seven Boot Lane, an independent footwear brand. I also shoot portraits, in which it’s important to capture the essence of the person in the brief window of time I have. I recently worked with an amazing creative director who commissioned me for a series of portraits of her, for her various projects. It was a fun and liberating shoot.
Before a shoot the client and I discuss ideas and what they would like to achieve. Once the look, feel and theme of the shoot is agreed, a mood board is made up by either me, the client or the art director. From this we can direct and commission the fashion stylist and make-up artist, and other crewmembers needed such as a nail technician, a hairstylist, and possibly a location/production manager who would source a location and fix the shooting permits. As soon as I get the go-ahead from the client, I start booking the make-up artist, hair stylist, fashion stylist and any assistants.
The planning can be any time between two months to two weeks before the shoot. It can vary due to the time scales of seasonal changes and the client’s schedule. From my experience, the longer I have to plan a shoot, the smoother the day runs, as there is more time to consider the running order of shots and counteract any foreseeable errors.
On one of my recent shoots I had a videographer filming the shoot, the models, and capturing behind the scenes while also shooting the products, so it was an involved day.
Above: Seven Boot Lane Autumnn/ Winter 2017 campaign lookbook