A day in the life of a fash­ion pho­tog­ra­pher

With London Fash­ion Week about to start, we find out what it’s like to be a top fash­ion pho­tog­ra­pher, as Amanda Thomas talks about her typ­i­cal day

Amateur Photographer - - 7days -

amanda Thomas shares her tips and tech­niques from the world of style

I’m a fash­ion and por­trait pho­tog­ra­pher. I love work­ing with sus­tain­able fash­ion brands, us­ing ex­cep­tional pho­tog­ra­phy to cre­ate and el­e­vate an emo­tional con­nec­tion with style and pur­pose. A typ­i­cal client for me is a fash­ion or life­style brand like Nat­u­ral Spa Fac­tory, which pro­duces gen­derneu­tral sk­in­care, and Seven Boot Lane, an in­de­pen­dent footwear brand. I also shoot por­traits, in which it’s im­por­tant to cap­ture the essence of the per­son in the brief win­dow of time I have. I re­cently worked with an amaz­ing cre­ative di­rec­tor who com­mis­sioned me for a se­ries of por­traits of her, for her var­i­ous projects. It was a fun and lib­er­at­ing shoot.

Plan­ning ahead

Be­fore a shoot the client and I dis­cuss ideas and what they would like to achieve. Once the look, feel and theme of the shoot is agreed, a mood board is made up by ei­ther me, the client or the art di­rec­tor. From this we can di­rect and com­mis­sion the fash­ion stylist and make-up artist, and other crewmem­bers needed such as a nail tech­ni­cian, a hair­styl­ist, and pos­si­bly a lo­ca­tion/pro­duc­tion man­ager who would source a lo­ca­tion and fix the shoot­ing per­mits. As soon as I get the go-ahead from the client, I start book­ing the make-up artist, hair stylist, fash­ion stylist and any as­sis­tants.

The plan­ning can be any time be­tween two months to two weeks be­fore the shoot. It can vary due to the time scales of sea­sonal changes and the client’s sched­ule. From my ex­pe­ri­ence, the longer I have to plan a shoot, the smoother the day runs, as there is more time to con­sider the run­ning or­der of shots and coun­ter­act any fore­see­able er­rors.

On one of my re­cent shoots I had a videog­ra­pher film­ing the shoot, the mod­els, and cap­tur­ing be­hind the scenes while also shoot­ing the prod­ucts, so it was an in­volved day.

Above: Seven Boot Lane Au­tumnn/ Win­ter 2017 cam­paign look­book

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