Typ­i­cal time frame be­fore and dur­ing the shoot

Amateur Photographer - - Technique Fashion Portraiture - London Fash­ion Week will be held on 21-24 Septem­ber at The Store Stu­dios, 180 Strand, London Wc2r 1eA. Tick­ets are avail­able from around £21. Visit lon­don­fash­ion­week­fes­ti­val.com.

Two weeks be­fore: I send out the mood board if I haven’t done so al­ready and dou­ble- check that the team have all the in­for­ma­tion needed. The week be­fore: I check with the client to see if there are any changes. I send out a ‘call sheet’, which has all the shoot and team de­tails. It has ev­ery­one’s name and phone num­ber, the lo­ca­tion ad­dress, start time, fin­ish time and emer­gency phone num­bers in case of break­downs or de­lays – be­cause life doesn’t al­ways run to plan! The day be­fore: I have another quick check-in with ev­ery­one to make sure ev­ery­thing is on sched­ule. On the day: One shoot was a par­tic­u­larly early start! I had to pick up the fash­ion stylist and then drive to London for an 8am ar­rival. We had an hour to prep and get ready for ar­rival of the mod­els and client. Once ev­ery­one is on set, the run­ning or­der of shots is dis­cussed, the mood board is pinned up and I hold a quick meet­ing with the team so ev­ery­one knows what to ex­pect.

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