Typical time frame before and during the shoot
Two weeks before: I send out the mood board if I haven’t done so already and double- check that the team have all the information needed. The week before: I check with the client to see if there are any changes. I send out a ‘call sheet’, which has all the shoot and team details. It has everyone’s name and phone number, the location address, start time, finish time and emergency phone numbers in case of breakdowns or delays – because life doesn’t always run to plan! The day before: I have another quick check-in with everyone to make sure everything is on schedule. On the day: One shoot was a particularly early start! I had to pick up the fashion stylist and then drive to London for an 8am arrival. We had an hour to prep and get ready for arrival of the models and client. Once everyone is on set, the running order of shots is discussed, the mood board is pinned up and I hold a quick meeting with the team so everyone knows what to expect.