If you’re a Canon user who’d like to get away from the trial-and- error approach to getting great results from using bounce flash, or simply want a user-friendly Speedlite that won’t faze you, the 470EX-AI is a tempting choice. It did a fine job of analysing the tricky shooting scenarios I presented it with and produced flattering portraits and interior shots with ease. The speed at which the motorised flash head moves isn’t slow, but it’s not as fast as it can be repositioned manually. Anyone who has to work quickly under pressure, such as wedding photographers, are unlikely to find the speed at which it operates in semi-auto and full-auto modes to be quite as fast as they’d like. In this respect there’s room for improvement. And then there’s the price. At £499 it’s double the cost of the slightly less powerful, but very capable, 430EX III- RT. The fact that Canon’s new AI bounce technology comes at such a hefty premium makes it a rather hard pill to swallow.
The 470EX-AI was supplied with the Canon EOS 6D Mark II for testing. Note that it doesn’t have a pull-out bounce card