Try be­fore you buy

Not sure if Ro­to­light’s light­ing kit is right for you? Never fear, be­cause the com­pany’s lat­est pro­mo­tion could be right up your street...

Amateur Photographer - - 7days -

Ro­to­light and Hirea­cam­era have teamed up to help you choose your next light­ing kit

It’s pretty un­likely you’d buy a new car with­out tak­ing it for a test drive first, so it makes sense to ap­ply the same kind of think­ing to other high-value pur­chases too.

If you’ve had your head turned by Ro­to­light’s in­no­va­tive light­ing gear but have been ner­vous about the cost, then you’ll be ex­cited to learn about the com­pany’s lat­est fan­tas­tic pro­mo­tion.

Ro­to­light has teamed up with lead­ing hire com­pany Hirea­cam­era to give you the op­por­tu­nity to ‘try be­fore you buy’ the lat­est in light­ing tech­nol­ogy be­fore com­mit­ting to part with your cash. If you like the re­sults you get and de­cide to go ahead with the pur­chase, you’ll even get the cost of your hire pe­riod re­funded (T&C’s ap­ply, see box­out, right). Al­ter­na­tively it’s a great way to hire Ro­to­light’s prod­ucts for rare, in­fre­quent or one-off shoots.

The new pro­mo­tion means that you can take ad­van­tage of a three-day week­end hire, or week­day rental, of a num­ber of dif­fer­ent light­ing kits. Free col­lec­tion is avail­able via a num­ber of re­tail­ers across the UK.

Ro­to­light’s full range of light­ing set-ups, in­clud­ing the NEO 2, AEOS and Anova PRO 2, are avail­able, all of which of­fer pow­er­ful, bi-colour, con­tin­u­ous LED light with High Speed Sync flash ca­pa­bil­ity. Ideal for both pho­tog­ra­phers and videog­ra­phers, Ro­to­light LEDs are highly re­garded for their out­stand­ing colour ac­cu­racy (CRI 96, TLCI 91), and are easy to use thanks to elec­tron­i­cally ad­justable bright­ness and colour tem­per­a­ture. With these tools, you can match the lights per­fectly to the am­bi­ent light­ing con­di­tions of your shoot­ing en­vi­ron­ment.

An­other plus point of us­ing Ro­to­light is zero re­cy­cle time be­tween flashes, en­sur­ing that you never miss a mo­ment – mean­ing they are the per­fect part­ner for mod­ern cam­eras that are ca­pa­ble of high frame rates, such as many of the lat­est mir­ror­less mod­els.

If videog­ra­phy is more your thing, all Ro­to­light LEDs come with a cus­tomis­able suite of built-in CineSFX™ which have been de­signed in con­junc­tion with vis­ual ef­fects vet­eran Ste­fan Lange ( Sky­fall, Bat­man, Tomb Raider), to sim­u­late cer­tain light­ing ef­fects, such as a pa­parazzi, light­ning and fire for added cre­ativ­ity on set.

Speak­ing about Ro­to­light

equip­ment, di­rec­tor Kevin Chap­man, who has won three BAFTAs and two RTS awards, says, ‘Ro­to­lights are a very flex­i­ble piece of kit. They’ve opened up a whole new win­dow of how to di­rect and how to shoot. Ex­tremely fast, ex­tremely light, ex­tremely re­li­able, they’re just a fan­tas­tic tool.’

Ro­to­light is a pi­o­neer­ing Bri­tish tech­nol­ogy com­pany which spe­cialises in cre­at­ing LED prod­ucts for pho­tog­ra­phers and film­mak­ers. It has de­vel­oped many in­dus­try-first fea­tures and has won nu­mer­ous ac­co­lades and awards for its in­no­va­tion, tech­ni­cal ex­cel­lence and prod­uct qual­ity. It is a fam­ily busi­ness, with a long-term out­look al­low­ing it to fo­cus on pro­vid­ing high-qual­ity prod­ucts and a unique cus­tomer ex­pe­ri­ence.

Rod Aaron Gam­mons, the Man­ag­ing Di­rec­tor of Ro­to­light, says, ‘We are de­lighted to an­nounce this scheme with Hirea­cam­era, to pro­vide cre­ative im­age­mak­ers the op­por­tu­nity to test the lat­est in LED light­ing tech­nolo­gies on their next shoot and utilise first-hand the ad­van­tages of our unique “shoot what you see” light­ing tech­nol­ogy, with in­dus­try-first in­no­va­tions such as HSS flash with zero re­cy­cle time, and built in CineSFX™ for film­mak­ers.’

As well as the NEO 2, AEOS and Anova PRO 2, you can take var­i­ous ac­ces­sories for a test spin. HSS wire­less trig­gers are com­pat­i­ble with a wide range of cam­era brands, in­clud­ing Canon, Nikon, Olym­pus, Pana­sonic, Sony and Fu­ji­film.


Ro­to­light’s Try Be­fore You Buy Ser­vice is avail­able through the Hirea­cam­era web­site, with free next- day col­lec­tion from par­tic­i­pat­ing re­tail­ers. You can hire Ro­to­light kit for any length of time and claim a re­fund for a max­i­mum of three days’ hire. Terms and con­di­tions ap­ply. See hirea­cam­­to­light, where you’ll also find a full list of re­tail­ers and lo­ca­tions where you can pick up the kit.

The in­no­va­tive light­ing kit is great for both stills and video shoots

Hir­ing Ro­to­light kit is a great idea for one-off shoots

Ro­to­light kit is the per­fect part­ner for to­day’s mir­ror­less cam­eras

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.