Out now: Wileyfox Swift
Great first effort from new British smartphone maker
Anumber of new smartphone brands have popped up over the past year or so and Wileyfox is the latest. The British firm is launching two budget phones – the Storm and the Swift, which we’ll be looking at here.
As with other new phone start-ups, the company has been formed by a former employee of a big brand. In this case, Wileyfox’s CEO is Nick Muir, who was UK general manager for Motorola. The firm also has staff from Kazam, another British-based phone maker.
Wileyfox says that it exists “because people like you are tired of paying over the odds for mobile phones. Of being bound by contracts for phones that are past their best and of paying a premium for brands that spend a fortune on flagship stores and ubiquitous marketing campaigns.”
Fitting in with this statement, the Swift is a very affordable smartphone. At £129, it easily fits into the budget category – its bigger brother, the Storm, is a more mid-range £199.
A low price is one thing, but we’ve seen the competition at this end of