Echo Look launched
Amazon unveils new addition to Echo line-up. MARIE BREWIS reports
It recently came to light that a new Amazon device was on the horizon when an image popped up on Amazon servers. Thought to be a security camera, turns out it’s actually the Echo Look.
The Look is a new model in the Amazon Echo family that supports the Alexa digital assistant. A hands-free camera and style assistant, it can ensure you are always looking at your best. It can take full-length selfies and video at request, allowing you to show off your wardrobe to
your heart’s content, or for personal use quickly and easily scroll through your outfits and pick out one to wear. The depthsensing camera has built in LED lighting and computer vision-based background blur.
A dedicated companion app lets you see yourself from every angle, while Style Check can use a combination of machine learning and advice from fashionistas to let you know which outfit looks best.
Alexa is also able to serve up style recommendations and will become smarter over time.
With Alexa built in, the Echo Look is also able to do all the things you expect from the Echo family: a built-in speaker lets you listen to the news, weather, music and more, plus use apps to control smart home devices.
Amazon has yet to confirm whether the Echo Look will make its way to the UK, and we suspect that decision will be very much based on its success in the US. We waited a full year after it launched in the US to get our hands on the original Amazon Echo, so we could see a similar deal here.
If and when it makes its way to the UK, we’d expect to see it retail for around £169.