Echo Look launched

Ama­zon un­veils new ad­di­tion to Echo line-up. MARIE BREWIS re­ports

Android Advisor - - Contents -

It re­cently came to light that a new Ama­zon de­vice was on the hori­zon when an im­age popped up on Ama­zon servers. Thought to be a se­cu­rity cam­era, turns out it’s ac­tu­ally the Echo Look.


The Look is a new model in the Ama­zon Echo fam­ily that sup­ports the Alexa digital as­sis­tant. A hands-free cam­era and style as­sis­tant, it can en­sure you are al­ways look­ing at your best. It can take full-length self­ies and video at re­quest, al­low­ing you to show off your wardrobe to

your heart’s con­tent, or for per­sonal use quickly and eas­ily scroll through your out­fits and pick out one to wear. The depth­sens­ing cam­era has built in LED light­ing and com­puter vi­sion-based back­ground blur.

A ded­i­cated com­pan­ion app lets you see your­self from every an­gle, while Style Check can use a com­bi­na­tion of ma­chine learn­ing and ad­vice from fash­ion­istas to let you know which out­fit looks best.

Alexa is also able to serve up style rec­om­men­da­tions and will be­come smarter over time.

With Alexa built in, the Echo Look is also able to do all the things you ex­pect from the Echo fam­ily: a built-in speaker lets you lis­ten to the news, weather, mu­sic and more, plus use apps to con­trol smart home de­vices.

Re­lease date

Ama­zon has yet to con­firm whether the Echo Look will make its way to the UK, and we sus­pect that de­ci­sion will be very much based on its suc­cess in the US. We waited a full year af­ter it launched in the US to get our hands on the orig­i­nal Ama­zon Echo, so we could see a sim­i­lar deal here.


If and when it makes its way to the UK, we’d ex­pect to see it re­tail for around £169.

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