‘We’re on the right lines,’ says Angling Trust after survey results
THE Angling Trust’s efforts to get more people into angling have been given a boost after results of a ground-breaking survey were revealed.
The survey, which was undertaken by research company Substance on behalf of the Angling Trust, was designed to help shape the Trust’s strategy to boost fishing over the next few years. England’s representative body for angling will use the key findings to help people get into or return to fishing and improve facilities for disabled anglers.
More than 13,000 people took part in the survey, which was designed to give a better insight into current and potential future participation in the sport.
Will Smith, Angling Promotions Officer for the Trust, says the results of the research show that it is heading in the right direction with its current efforts to increase participation.
He said: “The insight gives reassurance that the work we have initiated – which makes free fishing sessions easy to find at www.getfishing.org.uk and on our social media – will get more people fishing more often.
“We know that they want to go fishing and we aim to join with other sports to help make fishing a realistic choice for busy people
that love spending their leisure time outdoors.”
The key findings of the research revealed that one third of the adult population of England have tried some form of angling at least once in their lives, and more than two million adults have fished in the last two years.
It also revealed that 12 per cent of non-anglers have actually considered going fishing, a statistic which will be a huge boost to dozens of organisations who work to promote the sport and get people on the bank. These include the Trust itself.
Clive Copeland, Head of Participation at the Trust, agreed: “This year we’ve developed a range of events that our team of Regional Officers can use to sustain the involvement in angling that provides so much enjoyment to so many,” he said.
“The research has helped shape the content of hundreds of Get Back Into and Get Into Angling days and Let’s Go Family Fishing sessions.
“These events have already brought thousands of anglers into or back into fishing this year alone. By working alongside Get Hooked on Fishing and National Fishing Month we are providing a joined-up participation campaign based on sound research.
He added: “We are confident that angling will be in a better place in years to come after this investment in its future.”
Angling holidays came out well in the survey.