‘We’re on the right lines,’ says An­gling Trust af­ter sur­vey re­sults

Angling Times (UK) - - WELCOME - MARK PECK Se­nior re­porter

THE An­gling Trust’s ef­forts to get more peo­ple into an­gling have been given a boost af­ter re­sults of a ground-break­ing sur­vey were re­vealed.

The sur­vey, which was un­der­taken by re­search com­pany Sub­stance on be­half of the An­gling Trust, was de­signed to help shape the Trust’s strat­egy to boost fish­ing over the next few years. Eng­land’s rep­re­sen­ta­tive body for an­gling will use the key find­ings to help peo­ple get into or re­turn to fish­ing and im­prove fa­cil­i­ties for dis­abled an­glers.

More than 13,000 peo­ple took part in the sur­vey, which was de­signed to give a bet­ter in­sight into cur­rent and po­ten­tial fu­ture par­tic­i­pa­tion in the sport.

Will Smith, An­gling Pro­mo­tions Of­fi­cer for the Trust, says the re­sults of the re­search show that it is head­ing in the right di­rec­tion with its cur­rent ef­forts to in­crease par­tic­i­pa­tion.

He said: “The in­sight gives re­as­sur­ance that the work we have ini­ti­ated – which makes free fish­ing ses­sions easy to find at www.get­fish­ and on our so­cial me­dia – will get more peo­ple fish­ing more of­ten.

“We know that they want to go fish­ing and we aim to join with other sports to help make fish­ing a re­al­is­tic choice for busy peo­ple

that love spend­ing their leisure time out­doors.”

The key find­ings of the re­search re­vealed that one third of the adult pop­u­la­tion of Eng­land have tried some form of an­gling at least once in their lives, and more than two mil­lion adults have fished in the last two years.

It also re­vealed that 12 per cent of non-an­glers have ac­tu­ally con­sid­ered go­ing fish­ing, a statis­tic which will be a huge boost to dozens of or­gan­i­sa­tions who work to pro­mote the sport and get peo­ple on the bank. These in­clude the Trust it­self.

Clive Copeland, Head of Par­tic­i­pa­tion at the Trust, agreed: “This year we’ve de­vel­oped a range of events that our team of Re­gional Of­fi­cers can use to sus­tain the in­volve­ment in an­gling that pro­vides so much en­joy­ment to so many,” he said.

“The re­search has helped shape the con­tent of hun­dreds of Get Back Into and Get Into An­gling days and Let’s Go Fam­ily Fish­ing ses­sions.

“These events have al­ready brought thou­sands of an­glers into or back into fish­ing this year alone. By work­ing along­side Get Hooked on Fish­ing and Na­tional Fish­ing Month we are pro­vid­ing a joined-up par­tic­i­pa­tion cam­paign based on sound re­search.

He added: “We are con­fi­dent that an­gling will be in a bet­ter place in years to come af­ter this in­vest­ment in its fu­ture.”

An­gling hol­i­days came out well in the sur­vey.

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