Ju­nior li­cence sales spurt prompts an­gling films ini­tia­tive

Angling Times (UK) - - THIS WEEK -

AN IN­CREASE in ju­nior li­cence sales has prompted the launch of a ground­break­ing scheme to in­tro­duce more young­sters to the sport.

How to Fish is a dig­i­tal-based ini­tia­tive cre­ated by the An­gling Trust, the En­vi­ron­ment Agency and Sport Eng­land.

It in­volves teach­ing kids how to get into fish­ing by show­ing them short an­gling films ex­plain­ing every­thing from where to get a rod li­cence to hold­ing and un­hook­ing a fish.

The pro­ject fol­lows the Trust’s suc­cess­ful 2017 Get Fish­ing Cam­paign – a year which saw the En­vi­ron­ment Agency re­veal an in­crease in ju­nior rod li­cence sales.

Clive Copeland, head of par­tic­i­pa­tion at the An­gling Trust, said: “Re­cruit­ment of new an­glers into our fan­tas­tic sport is high on our agenda and our in­sight tells us that peo­ple want more in­for­ma­tion about the ba­sics, such as where to go, how to do it and so on.

“Our How To Fish cam­paign will help to ad­dress that is­sue and sits per­fectly along­side our suc­cess­ful Get Fish­ing ini­tia­tive.

“The aim is to pro­vide in­for­ma­tion to be­gin­ners, and even those who are in­ter­ested but haven’t yet started, so that they can start their an­gling jour­ney with con­fi­dence.”

The An­gling Trust has re­cruited Eng­land Carp Team man­ager and BT Sport TV pre­sen­ter Rob Hughes to front the films, which will cover all dis­ci­plines from coarse to carp, sea to game.

“Re­cruit­ment, es­pe­cially among ju­niors, is vi­tal as young­sters need in­for­ma­tion and they want it per­son­ally or digitally,” said Rob.

“Hav­ing stud­ied many of the in­struc­tional films, it’s clear there are lim­ited re­sources aimed at the ab­so­lute be­gin­ner.

“Fewer new an­glers are fol­low­ing the tra­di­tional routes into an­gling such as be­ing taken by older fam­ily mem­bers, so that route for in­for­ma­tion and guid­ance is dwin­dling.

“Hope­fully, the How To Fish ini­tia­tive will go some way to solving that prob­lem.”

For more in­for­ma­tion about fish­ing and how to get into it go to www.get­fish­ing.org.uk

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