SHOE BRANDS RACE IT OUT
ADIDAS SET TO LAUNCH NEW ‘SUB-TWO SHOE’ AT THIS WEEKEND’S BMW BERLIN MARATHON FOLLOWING RIVAL NIKE’S NEAR MISS IN MONZA IN MAY
THE COMPETITION between Nike and adidas to produce the first sub-twohour marathon will heat up this weekend when the world’s top marathon men battle it out on the streets of Berlin.
After Nike came within 25 seconds of the so-called impossible barrier in Italy in May courtesy of Eliud Kipchoge and a conveyor belt of pacemakers, the Kenyan races again in Berlin in a quest to break the official world record of 2:02:57.
But this time adidas is poised to take centre stage as their runners traditionally do well in Berlin, winning eight of the last ten marathons in the German capital.
These include former world record-holder Wilson Kipsang, who will be wearing the adizero Sub2 – a limited edition shoe which the makers are confident will rival Nike’s Vaporfly Elite.
Matthias Amm, from adidas said: “Almost 10 years after Haile Gebrselassie broke the world record at the Berlin Marathon, we return this September to see our best athletes attempt to break the world record in our brand new adizero models.”
Shoe brands aside, Vodafone also has marathon fever and has been funding the Sub-2hr Project run by Yannis Pitsiladis.
The main athlete they are working with is Kenenisa Bekele and the Ethiopian has been using sports science and technology innovations developed by Pitsiladis and his team in the build-up to Berlin.
Near miss: Eliud Kipchoge ran 2:00:25 for the marathon in
Monza in May