SHOE BRANDS RACE IT OUT

ADI­DAS SET TO LAUNCH NEW ‘SUB-TWO SHOE’ AT THIS WEEK­END’S BMW BERLIN MARATHON FOL­LOW­ING RI­VAL NIKE’S NEAR MISS IN MONZA IN MAY

Athletics Weekly - - Dip Finish -

THE COM­PE­TI­TION be­tween Nike and adi­das to pro­duce the first sub-twohour marathon will heat up this week­end when the world’s top marathon men bat­tle it out on the streets of Berlin.

Af­ter Nike came within 25 sec­onds of the so-called im­pos­si­ble bar­rier in Italy in May cour­tesy of Eliud Kip­choge and a con­veyor belt of pace­mak­ers, the Kenyan races again in Berlin in a quest to break the of­fi­cial world record of 2:02:57.

But this time adi­das is poised to take cen­tre stage as their run­ners tra­di­tion­ally do well in Berlin, win­ning eight of the last ten marathons in the Ger­man cap­i­tal.

Th­ese in­clude for­mer world record-holder Wil­son Kip­sang, who will be wear­ing the adizero Sub2 – a lim­ited edi­tion shoe which the mak­ers are con­fi­dent will ri­val Nike’s Va­por­fly Elite.

Matthias Amm, from adi­das said: “Al­most 10 years af­ter Haile Ge­brse­lassie broke the world record at the Berlin Marathon, we re­turn this Septem­ber to see our best ath­letes at­tempt to break the world record in our brand new adizero mod­els.”

Shoe brands aside, Voda­fone also has marathon fever and has been fund­ing the Sub-2hr Project run by Yannis Pit­si­ladis.

The main ath­lete they are work­ing with is Ke­nenisa Bekele and the Ethiopian has been us­ing sports sci­ence and tech­nol­ogy in­no­va­tions de­vel­oped by Pit­si­ladis and his team in the build-up to Berlin.

Near miss: Eliud Kip­choge ran 2:00:25 for the marathon in

Monza in May

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