VW Arteon to chase 4 Series
THE VOLKSWAGEN ARTEON will “challenge premium rivals”, according to VW boss Herbert Diess. Picking out the Audi A5, BMW 4 Series and Mercedes-benz C-class Coupé specifically, he called the Arteon VW’S “sporty flagship”.
Diess said it was a necessary addition to VW’S line-up because “it is our most expressive, emotional and premium saloon”.
The Arteon replaces the CC, which hit peak European sales in 2011 when more than 30,000 were sold. Last year, sales were 10,000, but Diess feels the Arteon will fare better.
“We are trying to demonstrate that VW can make a better offer,” he said. “It’s a car that blends sporty looks with the space benefits of a transverse engine, the practicality of a hatchback and a host of features to boost functionality.”
The Arteon will also fight for sales with the more mainstream Ford Mondeo, Skoda Superb and Vauxhall Insignia Grand Sport.
The new VW will be sold with the choice of three turbocharged four-cylinder petrol engines and three fourcylinder diesels motors when UK sales begin later this year.
Arteon is tipped to start at more than £30k; CC is priced from £25k