VW Ar­teon to chase 4 Se­ries

Auto Car (UK) - - GENEVA MOTOR SHOW -

THE VOLK­SWA­GEN AR­TEON will “chal­lenge pre­mium ri­vals”, ac­cord­ing to VW boss Her­bert Diess. Pick­ing out the Audi A5, BMW 4 Se­ries and Mercedes-benz C-class Coupé specif­i­cally, he called the Ar­teon VW’S “sporty flag­ship”.

Diess said it was a nec­es­sary ad­di­tion to VW’S line-up be­cause “it is our most ex­pres­sive, emo­tional and pre­mium sa­loon”.

The Ar­teon re­places the CC, which hit peak Euro­pean sales in 2011 when more than 30,000 were sold. Last year, sales were 10,000, but Diess feels the Ar­teon will fare bet­ter.

“We are try­ing to demon­strate that VW can make a bet­ter of­fer,” he said. “It’s a car that blends sporty looks with the space ben­e­fits of a trans­verse en­gine, the prac­ti­cal­ity of a hatch­back and a host of fea­tures to boost func­tion­al­ity.”

The Ar­teon will also fight for sales with the more main­stream Ford Mon­deo, Skoda Su­perb and Vaux­hall In­signia Grand Sport.

The new VW will be sold with the choice of three tur­bocharged four-cylin­der petrol en­gines and three four­cylin­der diesels motors when UK sales be­gin later this year.

Ar­teon is tipped to start at more than £30k; CC is priced from £25k

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