Ferrari ponders new model line
Waiting lists an issue
Ferrari is considering an additional model for its mainstream range that would sit alongside the California, 488, new 812 Superfast and GTC4 Lusso.
Ferrari boss Sergio Marchionne, speaking at the Geneva motor show, said: “We need to rethink supply.” He admitted that many customers are frustrated by long waiting lists and models that have been sold out, and he believes there is “unexplored space on the premium side”.
He wouldn’t be drawn on what type of model it would be or the potential price range or a launch date, but said: “If there isn’t a waiting list [for it], we’d be doing something wrong”.
Ironically, waiting lists are part of Marchionne’s reason for expanding the range. Ferrari has a lot of frustrated customers who don’t want to wait. “We are losing customers to Lamborghini,” he said. Increasing the numbers would partly tackle that, raising Ferrari’s overall annual output from its current level of more than 8000 cars.
However, Marchionne would not reveal specific details. “There is a number limit, but I won’t say what,” he said. Last year, Ferrari sold 8014 units. This year, Marchionne is forecasting sales higher than that but “less than 8500”.
The V12-powered 812 Superfast, which was Ferrari’s main attraction at the Geneva show, is the first Ferrari to feature electric power steering assistance — Maranello is one of the last supercar makers to adopt the technology — but with a significant difference. The steering assistance system’s electronic control unit is connected to the Superfast’s traction control system, with the aim of providing a degree of haptic steering assistance when the car is driven hard.
As the car nears the limit of adhesion, the Ferrari Peak Performance (FPP) software provides a haptic indication through the steering wheel rim that the edge of grip is being reached. If the car oversteers, Ferrari Power Oversteer (FPO) encourages the driver to countersteer, and by the correct amount.
The 812 Superfast has just joined the line-up; another new model is also possible