Mcgovern hits out at ‘pim­pers’


GERRY MCGOVERN, LAND Rover’s de­sign di­rec­tor, has vowed to put third-party styling houses and tuners out of busi­ness by cre­at­ing bet­ter vari­ants of the brand’s mod­els through the com­pany’s own Spe­cial Ve­hi­cle Op­er­a­tions (SVO) di­vi­sion.

Land Rover, and most par­tic­u­larly Range Rover, mod­els have long been a highly prof­itable fo­cus for in­de­pen­dent styling and tun­ing firms which of­fer cus­tomers their own takes on the ve­hi­cles. Range Rover’s new­est model, the Ve­lar, is ex­pected to at­tract a sim­i­lar level of in­ter­est.

Al­though Mcgovern did not spec­ify which firms in par­tic­u­lar had riled him, he said: “It’s easy to take a prod­uct that’s al­ready been cre­ated and put a lit­tle spoiler on it or what­ever, but I’d like to see them de­sign their own car. We see them tak­ing our prop­erty and mak­ing a bit more profit.

“Well, we’re go­ing to put them out of busi­ness through SVO. The op­por­tu­ni­ties we’re cre­at­ing there, and the qual­ity of our work, are much bet­ter.”

The Ve­lar, which was un­veiled to the pub­lic at Geneva, will go on sale this sum­mer priced from £44,830.

Range Rover Ve­lar will be wel­comed by styling houses and tuners

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