Ru­pert Stadler

AUDI

Auto Car (UK) - - GENEVA MOTOR SHOW -

“There has been a long process of con­sol­i­da­tion within our in­dus­try. A few years ago, it was Fiat and Chrysler, and now it is two Euro­pean firms. It’ll prob­a­bly take two or three years be­fore it starts to work — the life cy­cle of cars to­day is still six to eight years — so the fruits of it won’t be seen for a few years.

“The aim is to get economies of scale and that is a nat­u­ral busi­ness de­ci­sion. We’ve seen the ben­e­fits in the VW Group of work­ing a num­ber of pow­er­ful brands to­gether with high-level co-op­er­a­tion. But the key is also to of­fer those brands a de­gree of free­dom — and re­mem­ber, it is brands that sell cars, not the group.”

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