Porsche pon­ders Cayenne coupé

Rak­ish new model


Porsche is in­ves­ti­gat­ing whether to put a more rak­ish coupé-style ver­sion of its all-new Cayenne into pro­duc­tion as part of an ex­panded SUV line-up.

Com­pany boss Oliver Blume con­firmed to Au­to­car at the third-gen­er­a­tion Cayenne’s un­veil­ing that Porsche “is think­ing about” a Cayenne coupé to ri­val the BMW X6 and Mercedes-benz GLE Coupé, but it is “not de­cided yet”.

He added: “We an­a­lyse dif­fer­ent seg­ments and this can be an op­tion in the fu­ture. To­day, no de­ci­sion has been taken. We have to make a cal­cu­la­tion and talk to our cus­tomers.”

Porsche de­sign boss Michael Mauer con­firmed that such a model had been cre­ated as an in­ter­nal de­sign project, but he echoed his boss in say­ing no de­ci­sion has been taken.

Mauer pointed to­wards Porsche’s “strong his­tory” in cre­at­ing de­riv­a­tive ver­sions of its mod­els with its sports cars, some­thing that it is now do­ing with the Panam­era line-up, with the launch of the long-wheel­base Panam­era Ex­ec­u­tive and the shoot­ing brake-style Panam­era Sport Turismo.

“As a de­sign depart­ment, we’re al­ways asked to come up with pro­pos­als,” said Mauer. “This is the most at­trac­tive part of the job: when the brand asks me to pro­vide de­sign ideas to vi­su­alise the prod­uct port­fo­lio with no lim­i­ta­tions of bud­gets. For each and ev­ery model, we have a lot of ideas. But there has to be a busi­ness plan. Yes, we’ve de­vel­oped a lot of ideas.”

Blume said there is no pres­sure for con­tin­ued growth at Porsche, even though the firm’s sales have more than tre­bled from 75,000 in 2009 to 237,000 in 2016. He ex­pects the launch of the firm’s all-new elec­tric car, co­de­named J1 and in­spired by the Mis­sion E con­cept from 2015, to add about 20,000 sales per year when it’s launched at the end of the decade.

Be­yond that, he said “healthy growth would be 5% per year” and “Porsche will never be a vol­ume brand”.

Blume said: “We have had good growth in the last few years, but the num­ber of cars is less im­por­tant than the needs of cus­tomers.”

As such, there are no im­me­di­ate plans for an ad­di­tional model line af­ter the Mis­sion E. “We had Ma­can. Now we have a car in a new seg­ment with a pure EV,” said Blume. “That will be the next step for a new seg­ment for Porsche.”

Mis­sion E-based EV is tipped to net about 20,000 sales a year

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